All Programs

The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

The cornerstone of profitable businesses are founded upon agile, engaged and highly motivated sales teams that are able to deliver results, quickly and efficiently. With continuous disruptions in the current business landscape, the ability to navigate change and stay at the forefront of digital transformation is crucial for any organization to succeed.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

This high-quality, interactive program features in-depth and research-led analysis taught by a leading marketing educator and a global leader in strategic and global account management. Through a mix of case applications and group discussions, this program covers key areas of global customer-supplier relationships.

Length

1-3 Days

Contact

Orlando Fiallo
+1 212-853-3701

orlando.fiallo@gsb.columbia.edu

This program provides the knowledge, tools, and competency to make informed pricing decisions, create value through price optimization, and deal intelligently with the behavioral psychology of pricing.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

Designing Customer Experiences: From Strategy to Execution is a four-day executive education program focusing on the strategic management and design of customer experiences in today’s technology-driven world. The program equips executives with state-of-the-art strategies and tools to manage and design effective and impactful experiences.

Length

4-6 Days

Contact

Kendra Burpee
+1 212-853-4942

kendra.burpee@gsb.columbia.edu

Length

4-6 Days

Contact

Kendra Burpee
+1 212-853-4942

kendra.burpee@gsb.columbia.edu

The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

This program helps you evaluate, understand, and work toward addressing the needs of your customers and use qualitative and quantitative research tools to test customer experience strategies and create a holistic approach to giving customers a great experience with a brand.

Length

4+ Weeks

Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org

The cornerstone of profitable businesses are founded upon agile, engaged and highly motivated sales teams that are able to deliver results, quickly and efficiently. With continuous disruptions in the current business landscape, the ability to navigate change and stay at the forefront of digital transformation is crucial for any organization to succeed.

Length

4+ Weeks

Contact

Emeritus
+1 315 982-5094 or +1 315 277-2746

columbia@emeritus.org