Meriam Bessa on Pioneering Personal Development with Artificial Intelligence
Meriam Bessa, CEO of L’Atelier Digital, is set to revolutionize personal development with her new venture, Phoenix AI. As a participant in The Business of AI program, Meriam shares how the program's curriculum and mentorship equipped her to lead this innovative journey. From gaining deep AI insights to networking with industry leaders, Meriam highlights how this experience is scaling her business impact and driving the future of AI in personal development.
Meriam Bessa, CEO and Founder of L’Atelier Digital, has been at the forefront of digital marketing in Morocco since launching her agency in 2016. With a keen passion for innovation and technology, Meriam is now expanding her entrepreneurial horizon into the AI sector with Phoenix AI, a new venture that seeks to revolutionize personal development through AI-powered platforms. This platform is designed to transform user aspirations into actions by connecting them with AI Coaches, promoting a community-driven approach to growth. Leveraging her extensive background in digital marketing, Meriam is well-equipped to navigate the burgeoning AI landscape, aiming to scale her business impact significantly.
To delve deeper into her journey and gather key insights on the future intersection of AI and business, we asked The Business of AI: Shaping the Future of Business with Generative AI program participant Meriam Bessa a few questions.
What motivated you to enroll in The Business of AI program?
The decision to enroll in the program came from my strategic vision to integrate AI capabilities into our business operations. I recognized the transformative potential of AI in marketing and tech, and I wanted to deepen my understanding to effectively lead our expansion into AI-driven solutions. Columbia’s renowned faculty and comprehensive curriculum convinced me that this program would provide the knowledge and networks crucial for scaling our startup internationally.
Could you describe your overall experience of the program?
The experience was incredibly enriching. It broadened my theoretical and practical understanding of AI, allowing me to engage with peers and experts in ways that challenged my perspectives and sparked innovative thinking. Here are three things that stood out to me:
- The rigorous academic content coupled with real-world case studies
- Hands-on learning opportunities through company visits and consultations
- The access to a diverse network of industry leaders and peers, which fostered collaborative learning and future partnerships
Were there any surprises during your time in the program?
A delightful surprise was the depth of personalized attention and mentorship. The one-to-one consultations provided precise answers to my business challenges, and I even resolved an automation issue in our AI product with a professor's assistance. The commitment to guiding each participant was beyond my expectations.
How have networking and faculty expertise influenced your learning and future goals?
Networking with a diverse group exposed me to various perspectives and innovative AI implementation approaches, deepening my understanding and sparking new ideas for our startup’s growth strategy and fundraising efforts. The faculty’s deep expertise and insights provided clarity on complex topics and inspired a strategic shift in our product approach. Their mentorship was invaluable, steering me toward innovative solutions and strategic growth opportunities.
How did visiting companies like WPP and News Corp enhance your understanding of AI?
Do you feel more prepared to lead and innovate after completing the program?
This program is a pivotal moment in my entrepreneurial journey, expanding my expertise in AI and positioning our startup as a frontrunner in digital transformation. The insights and connections I’ve made are vital for scaling our business internationally, attracting top talent, and securing future investments.
The program equipped me with the knowledge and frameworks necessary to lead Phoenix AI’s innovation in AI-driven automation, enhancing our platform’s capabilities and driving sustainable growth.
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