
Join David Rogers, academic director in executive education, for a complimentary 30-minute webinar exploring how leaders can focus AI investments where they matter most. Drawing on real-world examples from Nike, Amazon, and ArcelorMittal, Rogers will introduce a practical framework for identifying high-impact business challenges, uncovering new opportunities, and connecting AI initiatives to measurable business outcomes.
Webinar participants will learn how to:
- Identify why AI initiatives fall short of delivering measurable business value, despite significant investment and adoption
- Approach AI opportunities through two strategic lenses: solving critical business problems and identifying emerging opportunities that customers may not yet recognize
- Use the Problem/Opportunity Matrix to map, evaluate, and prioritize where AI can create the greatest business impact
- Connect AI initiatives to financial performance by focusing on measurable outcomes and their contribution to the bottom line