![Digital Marketing Strategy program co-directors Miklos Sarvary and Kinshuk Jerath](https://cbs-prod-9579db44-78bb-40df-9c2b-5f630c4c0a73.storage.googleapis.com/s3fs-public/styles/wide/public/2023-11/DMS-Interview_0.jpg?itok=GgKnpuJ8)
Building an Effective Digital Marketing Strategy
The evolving tech landscape, from generative AI to MarTech, has reshaped the customer journey. In this ever-changing digital market landscape, how can organizations construct a strategy that is coherent yet still able to react to real-time market situations? We asked AI-Driven Marketing Strategy program co-directors Miklos Sarvary and Kinshuk Jerath to share their thoughts on creating effective digital marketing strategies amidst constant change.