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Executive Education

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In the fast-paced world of digital advertising, staying ahead means anticipating change before it happens. The AdTech landscape is undergoing seismic shifts that demand our attention and action. From the deprecation of cookies and the rise of privacy-centric advertising to the groundbreaking advancements in Generative AI, the terrain is both challenging and ripe with opportunity. Join us to delve into the dynamic shifts and groundbreaking advancements poised to shape the future of advertising.

In our webinar, delve into the world of AdTech with Columbia Business School’s experts Miklos Sarvary and Kinshuk Jerath, as they walk you through the five AdTech developments to watch in 2024. 

Learn more about our new Digital Marketing Strategy program https://go-execed.gsb.columbia.edu/dms

In four days, participants get the frameworks, strategies, and tools needed to achieve a variety of digital marketing goals including customer acquisition and retention, brand building, market entry, customer insight, and more.

The Future of Digital Advertising: Five AdTech Developments to Watch in 2024

Are you truly carrying out a digital transformation? 
In 2024, with AI accelerating, every business needs to master digital transformation (DX). Yet, most companies still struggle to see results from their digital efforts. 

In our webinar, David Rogers, academic director at Columbia Business School Executive Education, explains the 10 critical differences between rolling out a series of technology projects versus driving real transformation in a business.

Learn more about Leading Digital Transformation: From Strategy to Organizational Change https://go-execed.gsb.columbia.edu/ldt
In four days, gain the knowledge and tools needed for your organization to keep up and thrive in the ever-changing digital age. Rethink your customers, competition, data, and accelerate change by focusing on customers, experimentation, and rapid learning.

10 Critical Differences: Tech Projects vs True Business Transformation

What is the key to thriving in today's digital economy?
The answer lies in mastering customer experience (CX). In this webinar, delve into the world of CX with Columbia Business School’s experts Bernd Schmitt and Markus Giesler, as they walk you through the role of CX in the digital age. From integrating technology to strategizing for competitive advantage and innovating with new tools, this fireside chat is your gateway to transforming customer interactions into powerful business outcomes.
To learn more about Designing Customer Experiences: From Strategy to Execution Program, please visit https://go-execed.gsb.columbia.edu/dce

Customer Experience in the Digital Age

In this webinar, Angela Lee, Columbia Business School Professor of Professional Practice, Finance, Faculty Director, Eugene Lang Entrepreneurship Center, startup investor, and founder of 37 Angels, an investing network that has evaluated over 20,000 startups, discussed the current state of valuations, deal flow, and what this means for founders and investors and the future of the VC industry. 

To learn more, visit Venture Capital: Investing in Early-Stage Startups:

https://execed.business.columbia.edu/programs/vc?utm_source=cbs&utm_medium=youtube&utm_campaign=vc_april_2024

State of the Venture Capital Industry

In this webinar, William M. Klepper, PhD and adjunct professor of management at Columbia Business School, discusses the importance of inclusion to empower both leaders and teams, shares insight on his integrated leadership model, and provides listeners with ideas to achieve high performance.

To learn more visit: Developing and Leading High-Performance Teams:
 
https://execed.business.columbia.edu/programs/dlhpt?i=a0H3p00000eyvFpEAI%3Fsourceid%3Dyoutube

Maximize the Potential of Diverse Teams

Given the pace of technological change, Fintech continues to transform the financial services industry and the world of business. In this 30 minute webinar with R.A. Farrokhnia, an adjunct associate professor of business in economics at Columbia Business School, he will share his latest research on the topic and explain the possible impact of Fintech on your organization, no matter your industry. Moderated by Mark Roberts, the senior associate dean of Executive Education, this exciting webinar will help executives understand:

• What Fintech is and how it’s shaping the financial services industry
• How Fintech will impact business globally
• Current trends in Fintech that are shaping the modern business world

Professor Farrokhnia is the faculty director of our new Future of Finance: Leveraging Fintech Innovation program. Learn more: https://execed.business.columbia.edu/programs/future-of-finance?i=a0H3p00000vr0dkEAAsourceid%3Dyoutube

Fintech’s Impact on the World of Business

The business world is changing faster than ever. To learn how you and your organization can keep up, thrive, and have the tools necessary to take on the future, watch our 30-minute webinar with Columbia Business School Professor's Dan Wang and Stephan Meier, the faculty co-directors of our new Executive Development: Leading Into the Future program. Learn more: https://execed.business.columbia.edu/programs/edp?i=a0H3p00000eyvGdEAI?sourceid=youtube

Both faculty will discuss emerging trends that may dramatically alter how business is conducted in the year's ahead, presenting on their specific research topics. More specifically, they'll focus on how data affects the future of work and the future of stakeholder management.

Learn how to:
• Identify key sources of digital disruption and economic trends that will affect business operations
• Develop a process for adapting to the future of the hybrid workplace
• Apply a framework for mastering the essentials of stakeholder management

Leading Into the Future Webinar

Are you interested in learning about finance and accounting, but don’t have a financial background? Learn the basics from Columbia Business School’s Doron Nissim, the Ernst and Young Professor of Accounting and Finance, who will introduce you to the key principles of financial accounting and the primary financial statements reported by companies.

You’ll walk away with an understanding of:

• The objectives, uses, and products of financial accounting
• Key accounting assumptions, considerations, and constraints
• Accrual accounting (the accounting basis used by companies) versus cash accounting

Professor Nissim teaches in our Finance and Accounting for the Nonfinancial Executive program. Learn more: https://execed.business.columbia.edu/programs/fane?i=a0H3p00000eyvEcEAI?sourceid=youtube

Understanding the Basics of Financial Accounting

As our careers progress, many of us come to a point where leadership is less about giving orders and more about building consensus, personal persuasiveness, and the ability to negotiate effectively. Drawing on sound research in organizational psychology and behavioral economics, Bob Bontempo, an adjunct professor of Business at Columbia Business School, will cover a range of interpersonal and intergroup persuasion challenges, from one-on-one negotiations to driving change in organizational culture. The focus is on practical skills and immediate application to participants’ real world challenges.

In this 30-minute minute video, viewers will:

• Become aware of the bad habits we have which block our persuasiveness
• Develop an awareness of a wide range of persuasive styles
• Learn the distinction between persuasion and negotiation, and when to use each
• Learn how to analyze the type of person you’re dealing with, and how to customize your communication for maximum effect

Professor Bob Bontempo teaches in our Persuasion and Negotiation programs. To learn more visit:

Persuasion: Influencing Without Authority
https://execed.business.columbia.edu/programs/pers?i=a0H3p00000eyvFpEAI?sourceid=youtube

Negotiation Strategies: Creating and Maximizing Value
https://execed.business.columbia.edu/programs/ns?i=a0H3p00000eyvFkEAI?sourceid=youtube

Leadership and Persuasion: Influencing Without Authority

Executive surveys show as many as 70 percent of digital transformation efforts fail to achieve their desired impact.

In this webinar, watch an interactive conversation with David Rogers to discuss where digital transformations fail and what it takes to be an impactful leader in the digital age.

Rogers is a longtime faculty member at Columbia Business School Executive Education and the author of the global best-seller The Digital Transformation Playbook, published in eleven languages.

In this 30-minute webinar, you will learn:
- The six reasons that digital transformations fail
- How a 100-year-old Fortune 50 company is transforming its culture to go digital
- The three traits of effective digital leaders

To learn more from David Rogers, please visit: 
https://www8.gsb.columbia.edu/execed/program-pages/details/887/LDT?sourceid=youtube

Leading Digital Transformation That Matters

In this complimentary webinar, you'll hear from Royal Society-nominated author and persuasion researcher Steve Martin on how you can benefit from using behavioral science in your business.

Martin is faculty director of the Behavioral Science in Business program at Columbia Business School and is the bestselling author of Messengers, Who We Listen To, Who We Don’t and Why and the New York Times bestseller Yes! Secrets from the Science of Persuasion.

Steve Martin teaches in the Behavioral Science in Business: Understanding People to Drive Results program. To learn more visit: https://www8.gsb.columbia.edu/execed/program-pages/details/2597/BSB?sourceid=youtube

Using Behavioral Science to Influence Change in Your Business

Imagine standing at the forefront of innovation, where the potential of Artificial Intelligence (AI) unlocks new horizons for your business. In an era where AI transcends the boundary of possibility, becoming an indispensable tool for businesses of every caliber, the journey towards integration becomes not just a strategic move, but a necessity for survival and growth.

In our webinar, Moran Cerf, academic director at Columbia Business School Executive Education, talks about the complexities of AI integration and adoption, highlighting actionable strategies to not only prepare but also thrive in the AI era.

Learn more about our new The Business of AI program https://go-execed.gsb.columbia.edu/business-of-ai

In four days, participants delve into practical applications, focusing on the utilization of AI for informed decision-making and strategizing its integration within organizational structures. Engage in group activities to apply AI tools in business scenarios and learn about aligning organizational resources and structures for AI adoption.

AI Revolution: Five Things to Do Today to Prepare Your Organization for an AI Era

<p>Columbia Business School Executive Education faculty members share the latest research, ideas, and concepts affecting today's business environment through complimentary 30-minute webinars.</p>

<p>We currently don't have any upcoming webinars. If you'd like to be notified of upcoming webinars, please sign up for our event and webinar email alerts below.</p>

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