Chief Marketing Officer Program

Date(s)
June 13, 2024–June 13, 2025
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
Requirements
Participants should have a minimum of ten years of work experience in marketing and fluency in written and spoken English
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Chief Marketing Officer Program


Date(s)
June 13, 2024–June 13, 2025
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
of organizations see CMOs as the connective tissue between different lines of business [2]
90%
of CMOs report their ability to lead organizational growth and change is now essential to their professional success [1]
70%

Highlights

Program Structure

Module 1: Customer Centricity and Analytics

  • Customer Centricity
  • Measuring Customer Lifetime Value (CLV)
  • Segmentation and Targeting in a Data-Driven World
  • Positioning in the Digital Era
  • Measuring Consumer Preferences
  • Emerging Trends in Marketing Analytics

Module 2: Marketing Strategy

  • Building Successful Brands
  • Communicating the Brand
  • Going to Market
  • Product Strategy
  • Pricing Strategy
  • Marketing Strategy: Pulling It All Together

Module 3: Agile Marketing and Execution

  • Foundation of Innovation
  • Systematic Approaches to Creativity
  • Digital Marketing
  • Leveraging Brands
  • Decision Making in the C-Suite

Participant Profile

Faculty

Oded Netzer, Arthur J. Samberg Professor of Business at Columbia Business School, is an expert in data-driven decision-making. He mainly researches business challenges and develops quantitative methods to guide decision-making under uncertainty.

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Silvia Bellezza

Silvia Bellezza

Gantcher Associate Professor of Business

Melanie Brucks - Assistant Professor of Business, Marketing | Columbia Business School Executive Education

Melanie Brucks

Assistant Professor of Business, Marketing

Christopher Frank, Adjunct Professor of Business at Columbia University and Faculty Co-Director of Columbia Business School’s Leading in a Data-Driven World: Developing Quantitative Intuition™ Executive Education program.

Christopher Frank

Adjunct Professor of Business

Kinshuk Jerath

Kinshuk Jerath

Professor of Business
Marketing
Columbia Business School

Miklos Sarvary - Carson Family Professor of Business Co-Faculty Director, Media and Technology Program

Miklos Sarvary

Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program

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