Chief Marketing Officer Program

Date(s)
June 3, 2025–June 2, 2026
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
Requirements
Participants should have a minimum of ten years of work experience in marketing and fluency in written and spoken English
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Chief Marketing Officer Program


Date(s)
June 3, 2025–June 2, 2026
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
of organizations see CMOs as the connective tissue between different lines of business [2]
90%
of CMOs report their ability to lead organizational growth and change is now essential to their professional success [1]
70%

Highlights

Program Structure

Module 1: Customer Centricity and Analytics

  • Customer Centricity
  • Measuring Customer Lifetime Value (CLV)
  • Segmentation and Targeting in a Data-Driven World
  • Positioning in the Digital Era
  • Measuring Consumer Preferences
  • Emerging Trends in Marketing Analytics

Module 2: Marketing Strategy

  • Building Successful Brands
  • Communicating the Brand
  • Going to Market
  • Product Strategy
  • Pricing Strategy
  • Marketing Strategy: Pulling It All Together

Module 3: Agile Marketing and Execution

  • Foundation of Innovation
  • Systematic Approaches to Creativity
  • Digital Marketing
  • Leveraging Brands
  • Decision Making in the C-Suite

Participant Profile

Faculty

Oded Netzer, Arthur J. Samberg Professor of Business at Columbia Business School, is an expert in data-driven decision-making. He mainly researches business challenges and develops quantitative methods to guide decision-making under uncertainty.

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Silvia Bellezza, Gantcher Associate Professor of Business at Columbia Business School

Silvia Bellezza

Gantcher Associate Professor of Business

Melanie Brucks - Assistant Professor of Business, Marketing | Columbia Business School Executive Education

Melanie Brucks

Assistant Professor of Business, Marketing

Christopher Frank, Adjunct Professor of Business at Columbia University and Faculty Co-Director of Columbia Business School’s Leading in a Data-Driven World: Developing Quantitative Intuition™ Executive Education program.

Christopher Frank

Adjunct Professor of Business

Kinshuk Jerath, Professor of Business Marketing at Columbia Business School, is a faculty director of the AI-driven marketing strategy program that provides training to executives on leveraging new technologies to enhance customer relationships.

Kinshuk Jerath

Arthur F. Burns Professor of Free and Competitive Enterprise

Chair of the Marketing Division

Miklos Sarvary, Carson Family Professor of Business and Co-Faculty Director, Media and Technology Program, is a faculty director of the AI-driven marketing strategy program.

Miklos Sarvary

Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program
Vice Dean for Executive Education

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