Chief Marketing Officer

Select
Date(s)
June 20, 2023–June 19, 2024
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
Requirements
Participants should have a minimum of ten years of work experience in marketing and fluency in written and spoken English

Chief Marketing Officer


Select
Date(s)
June 20, 2023–June 19, 2024
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking

Highlights

Program Structure

Module 1: Customer Centricity and Analytics

  • Customer Centricity
  • Measuring Customer Lifetime Value (CLV)
  • Segmentation and Targeting in a Data-Driven World
  • Positioning in the Digital Era
  • Measuring Consumer Preferences
  • Emerging Trends in Marketing Analytics

Module 2: Marketing Strategy

  • Building Successful Brands
  • Communicating the Brand
  • Going to Market
  • Product Strategy
  • Pricing Strategy
  • Marketing Strategy: Pulling It All Together

Module 3: Agile Marketing and Execution

  • Foundation of Innovation
  • Systematic Approaches to Creativity
  • Digital Marketing
  • Leveraging Brands
  • Decision Making in the C-Suite

Participant Profile

Faculty

Oded Netzer | Arthur J. Samberg Professor of Business, Columbia Business School Executive Education

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

More Marketing Programs

Marketing

$6,950

Digital Marketing Intensive (Online)

4 CIBE Credits

Marketing

$6,950

Digital Marketing Strategy: Customers, Planning, and ROI

3 CIBE Credits

Chief Marketing Officer

18 CIBE Credits

Marketing

$2,600

Pricing Methodologies (Online): Unlock Pricing Efficiency with Data and InsightsNEW

2 CIBE Credits

Sign Up for Email Alerts

Sign up for program updates and content relevant to today's business leaders from Columbia Business School Executive Education.