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Marketing Programs at Columbia Business School Executive Education

Marketing Programs

Marketing strategy is more imperative than ever before. New ways of thinking and new approaches are needed to stay ahead of the competition and win market share. Our marketing programs offer an insight-driven experience that integrates intuition with a tactical, disciplined approach, building both leaders and brands.

Marketing Programs

AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer Relationships

AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer Relationships

In four days, learn how to navigate the new marketing ecosystem, integrate the latest technological innovations like generative AI and MarTech, and build adaptable strategies to lead your organization into a future brimming with possibilities.

For mid- to upper-level executives.

Designing Customer Experiences: From Strategy to Execution

Designing Customer Experiences: From Strategy to Execution

In four days, get equipped with state-of-the-art tools to design, manage and strategize innovative Customer Experiences (CX). Immerse yourself in a retail experience tour, visit a tech lab, and explore Columbia campuses – learning about best practices of CX that you can transfer and implement immediately at your own business.

For mid- to senior-level executives.

 

Mastering Customer Insights (Online): Unlock Customer Insights through Psychology and Analytics

Mastering Customer Insights (Online): Unlock Customer Insights through Psychology and Analytics

In seven weeks, gain essential skills for customer-centric decision-making, crucial in today's diverse professional landscapes. Discover how to extract valuable customer insights, leverage consumer psychology, and utilize research for impactful marketing. Gain the knowledge and skills needed for a customer-centric mindset that can help your organization increase sales, customer satisfaction, and loyalty through informed strategies.

For mid- to senior-level executives.

Faculty

Miklos Sarvary, Carson Family Professor of Business and Co-Faculty Director, Media and Technology Program, is a faculty director of the AI-driven marketing strategy program.

Miklos Sarvary

Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program
Vice Dean for Executive Education

Kinshuk Jerath, Professor of Business Marketing at Columbia Business School, is a faculty director of the AI-driven marketing strategy program that provides training to executives on leveraging new technologies to enhance customer relationships.

Kinshuk Jerath

Arthur F. Burns Professor of Free and Competitive Enterprise

Chair of the Marketing Division

Bernd Schmitt, Robert D. Calkins Professor of International Business at Columbia Business School Executive Education, specializes in branding, marketing, and management through his focus on the customer experience, innovation, and customer happiness.

Bernd Schmitt

Robert D. Calkins Professor of International Business

Markus Giesler, Professor of Marketing at Schulich School of Business, created “Customer Experience Design,” the world’s first MBA course on customer experience. He is also a faculty co-director at Columbia Business School Executive Education.

Markus Giesler

Professor of Marketing, Schulich School of Business

Vicki G. Morwitz, Bruce Greenwald Professor of Business, is a faculty director of the Mastering Customer Insights (Online): Unlock Customer Insights through Psychology and Analytics program at Columbia Business School Executive Education.

Vicki G. Morwitz

Bruce Greenwald Professor of Business, Columbia Business School

Faculty Interviews

DCE

Customer Experience in the Digital Age

Delving into CX design reveals its pivotal role in shaping customer perceptions and interactions. Co-faculty directors of the Designing Customer Experiences: From Strategy to Execution program Bernd Schmitt and Markus Giesler offer their perspectives on integrating these principles to elevate the customer journey and achieve sustainable growth.

DMS

Building an Effective Digital Marketing Strategy

The evolving tech landscape, from generative AI to MarTech, has reshaped the customer journey. In this ever-changing digital market landscape, how can organizations construct a strategy that is coherent yet still able to react to real-time market situations? We asked Digital Marketing Strategy program co-directors Miklos Sarvary and Kinshuk Jerath to share their thoughts on creating effective digital marketing strategies amidst constant change.

Participant Interviews

Stan Glezer attending Designing Customer Experiences Program at Columbia Business School Executive Education

Transforming Healthcare through Customer Experience Strategy with Stan Glezer

Stan Glezer, Managing Director at Outcome Capital LLC, brings 30 years of biopharmaceutical and medical technology expertise to transform patient care. Through the Designing Customer Experiences program, Stan explored integrating customer experience into healthcare product development. He highlights the program’s blend of theory and practice, insights from the NYC retail tour, and the impact of faculty expertise. Stan’s experience emphasizes a customer-centric approach to innovating health technologies to enhance patient outcomes.

Vanessa Chu attending Designing Customer Experiences Program at Columbia Business School Executive Education

Innovating CX in Wellness Retail Business with Vanessa Chu, MBA ’11

Vanessa Chu, co-founder and President of Stretch*d, transitioned from investment banking to the wellness industry after completing her MBA at Columbia Business School in 2011. As a participant in the Designing Customer Experiences program, Vanessa shares how the program’s insights and diverse cohort have equipped her to enhance CX at Stretchd. She highlights how the experience has shaped her strategic approach and prepared her to expand the business nationwide.

Sebastiaan Knibbeler attending Designing Customer Experiences Program at Columbia Business School Executive Education

Enhancing Customer Experience in GRC Services with Sebastiaan Knibbeler

Sebastiaan Knibbeler, founder of ControlRebels, transitioned from law to entrepreneurship to simplify Governance, Risk, and Compliance (GRC) solutions. Seeking to improve customer-centric marketing and direct sales, Sebastiaan joined Columbia's Designing Customer Experiences program. He shares how the program's blend of theory, real-world application, and insights from industry leaders has refined his approach, enabling him to better connect with clients and lead innovation at ControlRebels.

Noopoor Rabi attending Designing Customer Experiences Program at Columbia Business School Executive Education

Mastering CX: Insights from Noopoor Rabi in the Railroad Sector

Noopoor Rabi is the Area Director for the Railroad Business (North America) at L&T Technology Services, leading a team that services railroad customers on IT and engineering fronts. As a participant in the Designing Customer Experiences program, Noopoor shares how the program equipped her with strategies for engaging niche B2B markets. Highlighting her experience with diverse peers, impactful sessions with faculty, and the eye-opening NYC Retail Tour, Noopoor discusses how storytelling and technology can transform customer engagement and innovation in the railroad industry.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

Return on Learning

of senior executives feel better prepared to solve their business challenges after coming to Columbia Business School Executive Education.
95%
percent of past participants said Columbia Business School Executive Education is pertinent to succeeding in today’s rapidly changing business climate.
96%
of senior executives said that the faculty expertise of Columbia Business School Executive Education contributed to a unique learning experience.
97%

Source: Statistics on this page were sourced from the 2018 Columbia Business School Executive Education Global Past Participant Survey.

FAQ

General

How do I enroll in a Columbia Business School Executive Education program?

  • Enroll in a program by submitting your application through the program website. You can register for certain programs immediately while some programs require a review of your professional background in order to be accepted.

Where do the in-person programs take place?

  • Columbia Business School Executive Education hosts their in-person programs, unless otherwise noted, at Columbia Business School. The address is: Kravis Hall, 10th Floor, 665 West 130th Street, New York, NY 10027.
  • Week two of our Columbia Senior Executive Program takes place in the Hamptons.

What are the key areas of focus for the executive education programs?    

  • Our programs cover a wide range of business topics, tailored to the learning needs of professionals looking to enhance their skills and knowledge. The top business areas of focus are leadership and management, strategy, finance and investing, marketing, negotiation, decision-making, and governance.

What is included in the program fee?     

  • The program fee includes all learning material during the duration of the program. For in-person programs, it also includes breakfast, lunch, and a networking reception. Please note, accommodations and travel are not included in the program fee. However, our Columbia Senior Executive Program does cover one-week of accommodations in the Hamptons.

Where can I find more information to book my travel and hotel accommodation for my program?     

  • Our Plan Your Stay page is a resource to assist you with booking your travel and hotel accommodations.

Do I need a visa to attend my in-person program?     

  • Please note that you are responsible for complying with all visa and other applicable US regulations. Since our programs are short-term professional development programs, and not degree granting, generally our participants do not require a participant visa, but a B1 business visa.
  • For information regarding travel into the United States, refer to the US State Department website. Under University policy, we cannot contact an embassy directly on behalf of a participant. Please note that the visa process may be very lengthy, therefore we strongly encourage all participants to begin the process immediately upon enrollment.
  • More information regarding travel may be found on our Plan Your Stay page.

Will there be pre-course work assigned?    

  • For select programs, there will be some assignments to complete after the end of select program sessions. Assignments will typically consist of readings, self-reflections, and brief assessments. This approach is designed to help you strengthen your learning takeaways.

Certification

I’m interested in the Certificate in Business Excellence (CIBE), how do I get started?
At Columbia Business School Executive Education, you’ll be able to customize a unique learning experience by selecting programs that best interest you and are most suited for your needs. Any completed program, regardless of format (live online, in-person, or online), will count towards the Certificate in Business Excellence. 

Which programs qualify for the CIBE? 
Any completed executive education program, regardless of format (live-online, in-person, or online), will count towards the Certificate in Business Excellence. Partner programs will also count towards the certificate.

What programs are considered partner programs? 
Executive education programs developed and administered with our educational partners, bring the best of our combined knowledge, thought leadership, resources, and expertise. Kindly find a list of our partners here on our partnership page.

What are the costs of the certificate? 
There’s no set cost associated with the certificate path since you’re able to customize your learning journey with in-person and online programs (price will vary depending on the program type and length).

Are there any tuition assistance or scholarships? 
At Columbia Business School Executive Education, we offer non-degree and non-credit-based professional development programs to the global business community. As our programs are non-degree and non-credit, they do not qualify for financial aid.

How are CIBE credits determined? 
Credits for a program are determined by the program duration and total learning hours. 

Where do I find information on the credit value for a program?
You will find this information on each program page. Credits range from 0.5 credits – 26 credits per program. 

How do I get enrolled in the CIBE? 
Your certificate journey will start with your first program, and you have 4 years to complete your CIBE. You may register for any of our executive education programs on each program page. You may enroll using the “Enroll Now” button, and the application process should take 5-10 minutes. 

How do I receive credits? 
You are required to fully attend a program and complete all necessary coursework in order to receive CIBE credits. Credits are only awarded after you complete a program. 

How do I check the status of my Certificate completion? 
Kindly reach out to a Learning Solutions representative for any questions on the status of your CIBE credit count. 

Do CIBE credits expire? 
Credits are only valid for four years (Please note: While we are not able to offer in-person programming due to the COVID-19 pandemic, the duration to complete the programming has been extended to five years.). If you have not completed your CIBE within four years, we will only count non-expired credits towards your CIBE credit total.

Does the Certificate in Business Excellence expire? 
Your Certificate in Business Excellence does not expire. Once you become a certificate recipient, you will join the greater alumni community at Columbia Business School. 

I’ve reached 18 CIBE credits, what’s next? 
Congratulations! You should receive a digital copy of your certificate at the end of your program. If you do not receive a copy from your program manager, kindly contact your Learning Solutions representative or your program manager for next steps. 

Will I receive a physical certificate? 
Upon completion, you will receive a secure, digital certificate through Accredible. Within the platform you will have the option to print your credential, post it to your LinkedIn feed, or display it on your profile as a certification. Please contact your program manager for the status of your digital certificate. 

How do I get access to my alumni benefits? 
Once you complete your CIBE, we kindly ask for your patience as we process your alumni credentials. The processing time can take anywhere from 8 to 10 weeks long. 

Can I add the Certificate in Business Excellence to LinkedIn? 
Yes! We will provide you with instructions on how to add your certificate to your LinkedIn profile after you become a Certificate recipient. 
 

Preferred Pricing and Tuition Benefits for Alumni

Are there preferred pricing options available?
Yes, preferred pricing is available for groups of two or more. To inquire, email execed@gsb.columbia.edu.

As a Columbia Business School alumni am I eligible for tuition benefit?

When you earn a Certificate in Business Excellence you will receive a 25 percent tuition benefit for full-price Executive Education in-person programs lasting three and four days and all full-price online programs. Exclusions apply**

 

Which programs do not qualify for a 25 percent tuition benefit?

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