Designing Customer Experiences: From Strategy to ExecutionNEW

Select
Date(s)
April 16–19, 2024
Cost
$9,550
CIBE Credits
4
Format
In-Person
Location
Online

Designing Customer Experiences: From Strategy to Execution


Select
Date(s)
April 16–19, 2024
Cost
$9,550
CIBE Credits
4
Format
In-Person
Location
Online

Overview

Program Content

Learn how to design truly immersive and transformative integrated experiences. Create an experience from scratch on the first day of the Designing Customer Experiences program. Delve into the essential elements of the experience, including material objects, feelings, ambient spaces, and institutions. Then, explore effective strategies for integrating them with consumers. By the end of the first day of this program, participants can:

  • Understand the full range of CX design elements
  • Apply them effectively in the CX design process
  • Design experiences around products or services tailored to an industry

Key Benefits

Participant Profile

Faculty

Bernd Schmitt | Robert D. Calkins Professor of International Business | Columbia Business School Executive Education

Bernd Schmitt

Robert D. Calkins Professor of International Business

Faculty Co-Director
Markus Giesler | Adjunct Professor of Marketing at Columbia Business School Executive Education

Markus Giesler

Professor of Marketing, Schulich School of Business

Faculty Co-Director

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