![Co-directors of the Designing Customer Experiences: From Strategy to Execution program Bernd Schmitt and Markus Giesler](https://cbs-prod-9579db44-78bb-40df-9c2b-5f630c4c0a73.storage.googleapis.com/s3fs-public/styles/wide/public/2024-02/Markus_Bernd_0.jpg?itok=ZGcwxlzy)
Customer Experience in the Digital Age
Delving into CX design reveals its pivotal role in shaping customer perceptions and interactions. Co-faculty directors of the Designing Customer Experiences: From Strategy to Execution program Bernd Schmitt and Markus Giesler offer their perspectives on integrating these principles to elevate the customer journey and achieve sustainable growth.