Customer Experience in the Digital Age
- What’s an example of a company that has created a great CX customer experience?
- What makes a great customer experience?
- Why does it seem so hard for companies to create a compelling experience?
- Which company or companies you believe create a really great experience in the digital age?
- How do we measure CX? What are the most important KPIs?
- Is it possible to be too fixated on the tech?
- How do you leverage AI in relation to the customer experience?
- Is there a difference between B2C and B2B CX?
- How can we create the same great experience in-person and in a digital environment?
- Do you have any insights about whether customers prefer or resent dealing with chat bots?
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