AI Transformation Starts with the Right Business Problem

Organizations are investing heavily in AI, yet many struggle to translate these investments into measurable business value. Why do some AI initiatives deliver meaningful results while others fall short?

Too often, organizations start with the technology rather than the business challenge. They adopt use cases recommended by vendors, deploy productivity tools without a clear path to financial impact, or assign AI initiatives to teams disconnected from business performance. Creating lasting value requires a different approach, one that begins with identifying the right problems to solve and recognizing opportunities beyond existing customer demand.

Join David Rogers, academic director in executive education, for a complimentary 30-minute webinar exploring how leaders can focus AI investments where they matter most. Drawing on real-world examples from Nike, Amazon, and ArcelorMittal, Rogers will introduce a practical framework for identifying high-impact business challenges, uncovering new opportunities, and connecting AI initiatives to measurable business outcomes.

Webinar participants will learn how to: 

• Identify why AI initiatives fall short of delivering measurable business value, despite significant investment and adoption
• Approach AI opportunities through two strategic lenses: solving critical business problems and identifying emerging opportunities that customers may not yet recognize
• Use the Problem/Opportunity Matrix to map, evaluate, and prioritize where AI can create the greatest business impact
• Connect AI initiatives to financial performance by focusing on measurable outcomes and their contribution to the bottom line