Seeing Around Corners Five Tips to Navigate Inflection Points and Build Resilience
Periods of disruption often create the conditions for the next wave of growth. Columbia Business School’s Rita McGrath discusses how leaders can identify strategic inflection points early, respond to uncertainty, and build organizations capable of adapting through continuous change.
Overview
In this webinar recording, Rita McGrath, academic director in Executive Education and expert on innovation, discusses the nature of strategic inflection points—shifts that change the fundamental constraints of a business environment by a factor of 10x. Drawing on her book Seeing Around Corners, McGrath explains that while competitive advantages are becoming increasingly compressed, organizations can build resilience by learning to spot these shifts before they happen and, crucially, mobilizing the organization to take action. Using examples ranging from the evolution of the gaming industry to the disruption of Gillette by the Dollar Shave Club, she outlines how leaders can move past a maniacal focus on current success to prepare for an uncertain future.
Key Takeaways
- Define Inflection Points by the 10x Rule: A strategic inflection point is not just a minor change; it is a shift—internal or external—that alters the business landscape by an order of magnitude (10x cheaper, faster, or more convenient), rendering previous constraints obsolete.
- Adopt a Cathedral Mindset: Resilience requires leaders to think like medieval cathedral builders, who contributed to grand, long-term projects they knew they might not see completed in their lifetime.
- Mobilize Through Compelling Narratives: To prompt action before a crisis hits, leaders must craft a compelling story with clear action implications, much like the global mobilization triggered by the Y2K bug.
- Listen to Helpful Cassandras: Organizations should seek out and amplify the voices of people at the edges of the company—those who see changes early but are often excluded from high-level strategic conversations.
- Utilize Options Thinking: In highly uncertain environments, leaders should make small, cheap investments today that buy the option or right to make a larger strategic choice in the future.
Q&A
How can seeing around corners be integrated into standard strategic planning?
By adding "Context" as a fifth "C" to the traditional situation analysis (which usually covers Customers, Competition, Complementary firms, and Company capabilities), this specifically involves looking for the 10x shifts that could disrupt the status quo.
How do you find time for what-if scenarios in a busy organization?
Pick two key uncertainties and map out four possible future states. From there, identify a Time Zero event—the moment the inflection point officially arrives—and work backward to determine what would need to be true today to prepare for that outcome.
Does this framework apply to non-profit or mission-driven organizations?
Yes, the same five factors for mobilization apply. The primary difference is the mindset: mission-driven organizations must prioritize constituencies that are not well-served elsewhere, often investing resources in areas where they do not expect a financial return.
What practices help senior leaders stay pulse-checked on these changes?
Leaders must foster psychological safety so employees feel comfortable reporting uncomfortable news without needing to have a solution ready immediately. Additionally, routine practices like site visits and unannounced tours help leaders stay in direct contact with what is happening at the edges of the organization.
What is one practical step anyone can take today to start seeing around corners?
Reallocate just one hour a week to step back from doom scrolling or daily tasks to think about environmental changes and 10x pressures. Making this commitment alongside collaborators increases the likelihood of following through.
Webinar Speaker

Rita McGrath
Academic Director in Executive Education
Author, Seeing Around Corners and The End of Competitive Advantage
Related Program
$12,250
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