Challenge Your Intuition Through Data

Business analytics helps you think critically about the solutions that are being deployed in your company. It allows you to contribute in a meaningful way through these solutions. Not necessarily in an engineering way, but in a meaningful way.

I would argue that, maybe a decade ago, business analytics or data analytics was an option. Today, it's not an option anymore. It's a necessity because your competition is doing it. So, in some sense, business analytics is the future of your own business. You have to be at the frontier of data or business analytics in order to not only survive against competition but also to get ahead of it. Business analytics is a key competitive advantage, one that you can’t afford not to have.

In our Business Analytics online program, we challenge your intuition through data and question the status quo through data.

I ended up in business analytics in a very non-linear way. I was an applied mathematician and aeronautics engineer. So, I can claim that I brought rocket science to business analytics. But what drew me to business analytics is a very broad applicability of the tools across applications. And to me, that was what was very appealing. Business analytics is not just about the tools. It's more a way of thinking, a way of approaching problems. It’s a problem-solving approach. 

With our Business Analytics program, we’re looking to demystify many of the concepts that participants may have heard of, giving them a peek behind the curtain. We’ll open the black boxes associated with business analytics, predictive models, and AI. This will help participants think critically about the deployment of these methods in their organizations, the associated trade-offs, and the potential pitfalls.

All our classes are anchored around business questions as opposed to around the tools themselves. The tools are a means to approach business questions as opposed to the other way around. This course equips you to ask the hard questions in meetings and be able to challenge the types of analysis that are presented as opposed to taking them at face value.

While this program is about demystifying what's behind the AI to potentially better manage and better understand the process, it's not about the process of managing such a team. We go deeper than providing the superficial talking points. Participants have to be willing to go below the surface and develop acumen about these business analytics tools. Through this immersion, participants will get an enhanced understanding. Managers become much more effective with deeper understanding than with learning basic jargon.

Have you ever wondered how should you challenge your team? If you are managing a team, rather than just receiving the information they tell you, what productive questions should you ask them? How can you prioritize the types of projects you want to go after? With our program, these are the questions we help answer.