Business Analytics (Online): Create Value Through Data Analysis

Date(s)
May 13–July 1, 2024
Cost
$1,950
CIBE Credits
1
Format
Online
Location
Online
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Business Analytics (Online): Create Value Through Data Analysis


Date(s)
May 13–July 1, 2024
Cost
$1,950
CIBE Credits
1
Format
Online
Location
Online

Overview

Impact

Highly data-driven organizations are three times more likely to report significant improvement in decision-making. Source: Think with Google
3X
of top-tier data companies with a data culture that are meeting or exceeding their revenue targets. Source: Alation State of Data Culture Report
75%
of workers fully confident in their data literacy skills. Source: Forbes
21%

Participant Profile

Program Structure

1. Introduction to Business Analytics

Introduces business analytics and its main levers that organizations use to capture value through it.

2. Leading Analytics

Review a common business analytics tool to leverage the data and for predicting outcomes: Logistic Regression.

Program Faculty

Omar Besbes - Columbia Business School

Omar Besbes

Vikram S. Pandit Professor of Business

Mark N. Broadie - Columbia Business School

Mark N. Broadie

Carson Family Professor of Business

Charles Daniel Guetta - Columbia Business School Executive Education

Charles Daniel Guetta

Associate Professor of Professional Practice

Ciamac C Moallemi - William Von Mueffling Professor of Business

Ciamac C. Moallemi

William Von Mueffling Professor of Business

Faculty Interviews

Interview with Charles Daniel Guetta, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program

Business Analytics Skills Needed Now and in the Future

Business analytics has become more critical than ever especially as it’s been applied to a growing variety of functions such as operations, marketing, finance, and strategic planning. Charles Daniel Guetta, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into what data business analytics skills will be needed now and in the future.

Interview with Mark N. Broadie, faculty co-director of the Business Analytics Online Program

How Business Analytics Brings Your A-Game

Data analysis can be used to overcome business challenges, find the best decision, and create rewarding opportunities. Mark N. Broadie, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into the real-world solutions as well as the limitations business analytics can provide.

Interview with Omar Besbes, faculty co-director of the Business Analytics Program

How Business Analytics Challenges Intuition

Business analytics is the tool that helps you challenge your intuition and question the status quo. Omar Besbes, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into how business analytics provides a key competitive edge.

Interview with Ciamac C. Moallemi, faculty co-director of the Business Analytics Program

Understanding the Foreign Language of Business Analytics

For many workers, data literacy is like a foreign language. When you don’t speak the language, confusion and frustration take hold. Ciamac C. Moallemi, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into translating this business language.

FAQ

Learning Experience

Who will be my main point of contact?
Each online program is managed by a dedicated Online Facilitator who will be available to answer any questions, provide feedback, and send reminders as needed. Your Online Facilitator will contact you shortly before the program begins.

How will I access the program materials?
Each program has a dedicated course site to which you will have a login and password. The course site will contain all program materials — syllabus, video content, readings, and assignments.

Will I be able to interact with the faculty?
This varies from program to program. Questions raised in discussion boards and assignments will be curated by your Online Facilitator/Learning Coach. At a minimum, the faculty will post weekly or bi-weekly announcements addressing those themes. Some programs may feature periodic live online sessions to provide an opportunity to engage with the faculty live.

What is the role of the Online Facilitator/Learning Coach?
In online learning at Columbia Business School Executive Education, we emphasize facilitated cohort learning and development. Our online programs are guided by a dedicated Online Facilitator/Learning Coach who provides feedback on your learning to help you re-examine your assumptions in order to expand your understanding of the program’s concepts and achieve your learning objectives.

How will I interact with my cohort of online learners?
Connecting with other learners in an asynchronous online learning environment takes place through weekly discussion boards as well as peer or small group sessions.

What is the online student code of conduct?
Whether attending an online or in-person program, every participant at Columbia Business School Executive Education is expected to adhere to the student code of conduct which requires the following:

  • Respect the privacy of other students. Do not share or disclose personal or proprietary company information on public forums.
  • Respect the diversity of opinions and cultures that will be present in your program. The use of language that is harassing or denigrating will not be tolerated.
  • Your program login credentials are for your personal use only. Do not allow anyone else to access the course site using your login.
  • Do not reproduce content from any online program unless allowed by the copyright terms laid out by the course administrator.
  • Do not submit the work of others as your own work.
  • Violation of this code of conduct may result in disciplinary action including cancellation of program enrollment with no reimbursement of fees.

Learning Environment

How will I access the program materials?
Each program has a dedicated course site to which you will have a login and password. The course site will contain all program materials — syllabus, video content, readings, and assignments.

When will I receive access to the course site?
You will receive access to the course site generally within one to five business days of the course start date.

Can I access the course site on a mobile device?
Yes, the course sites are accessible on mobile devices via the course website log-in page at https://courseworks2.columbia.edu/ or via the Canvas app:

» Download Canvas app for Android
» Download Canvas app for iOS

To find Columbia Business School Executive Education on the Canvas app, you may need to type our URL in the "Find your school or district" box. The URL is courseworks2.columbia.edu.
Please note that there will be differences in how the course site is displayed in the app versus on desktop. We recommend that you experiment with accessing the course site on a mobile device and laptop or computer to see which works best for you.

How long will I have access to the course site after the program concludes?
You will have access to the course site for an additional three months after the program concludes.

Format

How long do your online programs run for?
Our online programs range between 3 to 18 weeks in length.

Are your online programs synchronous or asynchronous?
Our online programs are mostly asynchronous, meaning that there is generally no live contact with faculty. Unless otherwise specified in the program description, all lectures are delivered through recorded media. Interactions between learners, facilitators, and faculty are conducted via discussion boards, email, and announcements, and all program material is posted on a course site.
Each online program is divided into time-sequenced modules with new modules released each week. This is to allow you to move through the course with a cohort of fellow learners to ask questions and share your learnings and experiences. We encourage you to take advantage of the opportunities you will have to connect with fellow learners in each particular online program.

Are assignments graded and if so, how?
An assignment is marked as either complete or incomplete based on whether or not it meets the assignment requirements. If an assignment is submitted without meeting the essential requirements, it will be marked as incomplete, however, you will be able to resubmit the assignment for further review.

Will there be any pre-program work?
No. There is no pre-program work in our online programs.

 

Certification for Online Programs

Do your online programs provide any university credits?
No. All of our Executive Education programs, both online and in person, are non-degree courses and as such, do not provide accreditation or lead to an accredited diploma or a degree. Upon successful completion of the program, participants receive a certificate of participation.

Do online programs count towards earning the Certificate in Business Excellence (CIBE)?
Online programs provide credits towards the Certificate in Business Excellence (CIBE)*. Please visit the program page for the exact number of credits each online program earns toward this certificate.

*Except Professional Certificate in Corporate Finance (with edX), Alumni Edge programs, and TIME for Learning classes, which do not earn credits toward the Certificate in Business Excellence.

Which programs do not qualify for a 25 percent tuition benefit?

  • Advanced Management Program
  • Chief Executive Officer
  • Chief Financial Officer
  • Chief Marketing Officer
  • Deal Camp
  • Developing Black Leaders in Financial Services
  • Digital Business Leadership Program
  • Emerging Leader Development Program
  • Executive Development Program
  • Executive Program in Management
  • Finance and Accounting for the Nonfinancial Executive
  • Global Banking Program: Fintech, Digital, and Analytics
  • High Impact Leadership
  • Leadership Essential
  • Leading Strategic Growth and Change
  • Strategic Wealth Manager
  • Venture Capital Private Equity

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