The Business of AI: Shaping the Future of Business with Generative AI

The Business of AI: Shaping the Future of Business with Generative AI

In four days, delve into practical applications, focusing on the utilization of AI for informed decision-making and strategizing its integration within organizational structures. Engage in group activities to apply AI tools in business scenarios and learn about aligning organizational resources and structures for AI adoption.

For mid- to senior-level executives.

Leading Digital Transformation: Rebuilding Organizations for the Era of AI

Leading Digital Transformation: Rebuilding Organizations for the Era of AI

In four days, gain the tools needed to reorient your business for the AI era and drive the kind of deep organizational change that is essential to securing a future in the digital world.

For upper- to senior-level executives responsible for leading digital transformation.

Marketing

AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer Relationships

In four days, learn how to navigate the new marketing ecosystem, integrate the latest technological innovations like generative AI and MarTech, and build adaptable strategies to lead your organization into a future brimming with possibilities.

For mid- to upper-level executives.

Business Analytics (Online): Create Value Through Data Analysis

Business Analytics (Online): Create Value Through Data Analysis

In six weeks, gain the foundational insights and impactful tools needed to understand how to effectively sift through and analyze “Big Data” to make better informed decisions, successfully meet your objectives, and uncover any challenges.

For mid- to senior-level executives.

Python for Managers (Online)

Python for Managers (Online)

In seven weeks, delve into Python programming for business applications. Learn the fundamental coding skills, data organization, and analysis needed to harness the power of Python. By the end of the program, you will be able to organize, aggregate, and analyze large amounts of data using Python.

For executives at all levels.

AI Quarterly Business Insights: Winners, Losers, Trends, and Predictions

AI Quarterly Business Insights: Winners, Losers, Trends, and Predictions

This series is built for senior leaders navigating a fast-changing AI environment. Each session offers clarity on what’s emerging, what’s overstated, and how AI trends are shaping the future of business. Led by Dr. Moran Cerf, a leading voice in AI-driven business transformation, with insights from guest experts behind today’s AI breakthroughs.

Faculty

Moran Cerf, Academic Director in Executive Education, dressed in a pink polo tee, is a leading voice in the adoption, implementation, and deployment of AI solutions, and the faculty director of the AI Quarterly Business Insights program.

Moran Cerf

Academic Director In Executive Education

Director, Center for Advanced Technology and Human Performance

Adjunct Professor of Business Columbia University

Yuri Levin, Professor of Management Analytics

Yuri Levin

Visiting Professor of Management Analytics

David Rogers, Academic Director in Executive Education and Author of “The Digital Transformation Roadmap”, is a globally recognized leader in digital business strategy and teaches the Leading Digital Transformation certificate program at CBS.

David Rogers

Academic Director in Executive Education

Bestselling Author, The Digital Transformation Roadmap and The Digital Transformation Playbook

Charles Daniel Guetta, Associate Professor of Professional Practice, Columbia Business School Executive Education

Charles Daniel Guetta

Associate Professor of Professional Practice

Omar Besbes, Vikram S. Pandit Professor of Business, Columbia Business School

Omar Besbes

Vikram S. Pandit Professor of Business

Mark N. Broadie, Carson Family Professor of Business, Columbia Business School Executive Education

Mark N. Broadie

Carson Family Professor of Business

Ciamac C Moallemi - William Von Mueffling Professor of Business

Ciamac C. Moallemi

William Von Mueffling Professor of Business

Mattan Griffel, Adjunct Assistant Professor of Business Decision, Risk, and Operations is a faculty co-director of Columbia’s Python for managers (Online) program.

Mattan Griffel

Adjunct Assistant Professor of Business
Decision, Risk, and Operations

Faculty Interviews

LDT

Define a Shared Vision: The First Step to Digital Transformation

Change within an organization is extremely difficult, especially when it comes to shifting digital economy. David Rogers, acclaimed expert on digital transformation, the best-selling author and program director of the Leading Digital Transformation program, shares his insights into his Digital Transformation Roadmap and the first steps executives can take towards leading their organizations to a successful digital transformation.

Interview with Charles Daniel Guetta, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program

Business Analytics Skills Needed Now and in the Future

Business analytics has become more critical than ever especially as it’s been applied to a growing variety of functions such as operations, marketing, finance, and strategic planning. Charles Daniel Guetta, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into what data business analytics skills will be needed now and in the future.

Interview with Mark N. Broadie, faculty co-director of the Business Analytics Online Program

How Business Analytics Brings Your A-Game

Data analysis can be used to overcome business challenges, find the best decision, and create rewarding opportunities. Mark N. Broadie, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into the real-world solutions as well as the limitations business analytics can provide.

Interview with Omar Besbes, faculty co-director of the Business Analytics Program

How Business Analytics Challenges Intuition

Business analytics is the tool that helps you challenge your intuition and question the status quo. Omar Besbes, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into how business analytics provides a key competitive edge.

Interview with Ciamac C. Moallemi, faculty co-director of the Business Analytics Program

Understanding the Foreign Language of Business Analytics

For many workers, data literacy is like a foreign language. When you don’t speak the language, confusion and frustration take hold. Ciamac C. Moallemi, faculty co-director of the Business Analytics (Online): Create Value Through Data Analysis program, shares key insights into translating this business language.

Participant Interviews

René Lumley-Hall, MBA ’06, Limited Partner at How Women Invest

Leadership in the Age of AI with René Lumley-Hall, MBA ’06

René Lumley-Hall, MBA ’06, Limited Partner at How Women Invest, leverages her 20+ years in strategy and tech to advance women-led ventures. In The Business of AI program, she gained critical insights and leadership skills to drive AI-powered innovation. René highlights the program’s diverse networking, hands-on company visits, and faculty consultations as key to her ability to lead sustainable transformation in business.

Pranay Rajgarhia, founder of SolidCircle and Marg Investment LLC

Pranay Rajgarhia On Transforming the IT Industry with Generative AI

Pranay Rajgarhia, founder of SolidCircle and Marg Investment LLC, has over 30 years of experience in IT and a diverse entrepreneurial background. As a past participant in The Business of AI program, he shares how the program equipped him with the knowledge to lead in the AI landscape. Pranay highlights the transformative experience, from personalized consultations to diverse networking opportunities, preparing him to innovate and guide his clients through the evolving world of AI.

Meriam Bessa on Pioneering Personal Development with Artificial Intelligence at Phoenix AI

Pioneering Personal Development with Generative AI at Phoenix AI

Meriam Bessa, CEO of L’Atelier Digital, is set to revolutionize personal development with her new venture, Phoenix AI. As a participant in The Business of AI program, Meriam shares how the program's curriculum and mentorship equipped her to lead this innovative journey. From gaining deep AI insights to networking with industry leaders, Meriam highlights how this experience is scaling her business impact and driving the future of AI in personal development.

Luke Statz on the Business of AI and Strategic Innovation

Luke Statz on the Business of AI and Strategic Innovation

Luke Statz, an AI Strategist in New York, transitioned from a career in finance, tech, and the federal government to harness AI’s transformative power. Through The Business of AI program, Luke deepened his understanding of AI, explored practical applications, and formed a global network of peers. He shares how the program’s immersive learning journey equipped him to lead and innovate in the evolving AI landscape.

Penelope MA on Harnessing Generative AI for Global Investment Strategies

Harnessing Generative AI for Global Investment Strategies

Penelope MA, Director of Maple Inv Singapore and CFA charter holder, has a wealth of experience in global financial markets. As a participant in The Business of AI program, Penelope shares how the blend of theoretical knowledge, practical applications, and personalized consultations has been transformative. She highlights the program’s impact on her ability to lead and innovate in finance, the value of networking with peers, and the insights gained from company visits.

Return on Learning

of senior executives feel better prepared to solve their business challenges after coming to Columbia Business School Executive Education.
95%
percent of past participants said Columbia Business School Executive Education is pertinent to succeeding in today’s rapidly changing business climate.
96%
of senior executives said that the faculty expertise of Columbia Business School Executive Education contributed to a unique learning experience.
97%

FAQ

General

Who is eligible to participate in programs that are offered through Alumni Edge?

  • Alumni Edge was created as a resource and benefit to the degree-earning alumni from Columbia Business School. Unfortunately, we are unable to extend these programs to guests, colleagues, or spouses of CBS alumni.

How do I register to participate in one of the Alumni Edge programs?

  • To complete your registration and payment within the programs, please utilize the blue “Enroll Now” button that is located on the specific program page that you are interested in. Participants will need their Columbia UNI and password to enroll in this and other Alumni Edge programs. If you have forgotten your UNI or password or need help, please visit the help center or contact us at edge@gsb.columbia.edu.

I completed my registration and it says that I have been added to the waiting list. What does this mean?

  • Once a program has met the enrollment capacity, participants who register up until the enrollment deadline will be automatically added to the program’s waiting list. Should additional spots become available within the program, participants will be promoted, in order of registration, from the waiting list to the main list. Once a participant is promoted, they will receive an email notifying them of this promotion as well payment details and will have 24 hours from the time of the promotion to submit their payment for the program. Should a participant fail to submit their payment within 24 hours, they may re-register and be added back to the waiting list.

What is the educational approach of your online programs?

  • You can expect a robust, multi-layered learning experience that emphasizes the development of the higher order thinking skills which were proposed by educational psychologist Dr. Benjamin Bloom in “Bloom’s Taxonomy of Learning.”
  • According to Bloom, the development of higher order thinking skills requires guiding the learner from just knowledge recall to comprehension, application, analysis, synthesis, and evaluation. Bloom’s Taxonomy was later revised and expressed in more action-orientated terms as (1) remembering, (2) understanding, (3) applying, (4) analyzing, (5) evaluating, and (6) creating.
  • In online learning at Columbia Business School, you will have an opportunity to progress through these key phases of learning so that by the end each program, your return on learning will be clearly measurable.

Who will be my main point of contact?

  • Each online program is managed by a dedicated Online Facilitator who will be available to answer any questions, provide feedback, and send reminders as needed. Your Online Facilitator will contact you shortly before the program begins.

May I use my unused bid points for Alumni Edge programs?

  • No, unfortunately, bid points cannot be used against the administrative fee for Alumni Edge programs.

Program Format

How long do Alumni Edge online programs run for?

  • Alumni Edge online programs range from seven to eight weeks in length.

Are Alumni Edge online programs synchronous or asynchronous?

  • Alumni Edge online programs are mostly asynchronous, meaning that there is generally no live contact with faculty. Unless otherwise specified in the program description, all lectures are delivered through recorded media. Interactions between learners, facilitators, and faculty are conducted via discussion boards, email, and announcements, and all program material is posted on a course site.
  • Each online program is divided into time-sequenced modules with new modules released each week. This is to allow you to move through the course with a cohort of fellow learners to ask questions and share your learnings and experiences. We encourage you to take advantage of the opportunities you will have to connect with fellow learners in each particular online program.

What is the weekly time commitment?

  • You can expect an average weekly time commitment of 4-8 hours per week, depending on your learning objectives and the program you take.

Are assignments graded and if so, how?

  • An assignment is marked as either complete or incomplete based on whether or not it meets the assignment requirements. If an assignment is submitted without meeting the essential requirements, it will be marked as incomplete; however, you will be able to resubmit the assignment for further review.

Will there be any pre-program work?

  • No. There is no pre-program work in Alumni Edge online programs.

Learning Experience

How large are the online program cohorts?

  • We limit the enrollment levels of our online programs to ensure every participant receives consistent feedback from the Online Facilitators. This makes it possible for us to provide you with a level of attention and feedback not typical in other online programs.

What is the role of the Online Facilitator?

  • In online learning at Columbia Business School, we emphasize facilitated cohort learning and development. Our online programs are guided by a dedicated Online Facilitator who provides feedback on your learning to help you re-examine your assumptions in order to expand your understanding of the program’s concepts and achieve your learning objectives.

How will I interact with my cohort of online learners?

  • Connecting with other learners in an asynchronous online learning environment takes place through weekly discussion boards as well as peer or small group sessions.

What is the online participant code of conduct?

Whether attending an online or in-person program, every participant at Alumni Edge is expected to adhere to the participant code of conduct which requires the following:

  • Respect the privacy of other participants. Do not share or disclose personal or proprietary company information on public forums.
  • Respect the diversity of opinions and cultures that will be present in your program. The use of language that is harassing or denigrating will not be tolerated.
  • Your program login credentials are for your personal use only. Do not allow anyone else to access the course site using your login.
  • Do not reproduce content from any online program unless allowed by the copyright terms laid out by the course administrator.
  • Do not submit the work of others as your own work.
  • Violation of this code of conduct may result in disciplinary action including cancellation of program enrollment with no reimbursement of fees.

Accessing Course Material

How will I access the program materials?

  • Each program has a dedicated course site which you will need your UNI and password to access. (If you need help with your UNI or password, please click here.) The course site will contain all program materials — syllabus, video content, readings, and assignments.

When will I receive access to the course site?

  • You will receive access to the course site generally within one to five business days of the course start date.

Can I access the course site on a mobile device?

Yes, the course sites are accessible on mobile devices via the course website log-in page at https://courseworks2.columbia.edu or via the Canvas app:

  • How to download Canvas app for Android:
  • https://community.canvaslms.com/docs/DOC-9758
  • How to download Canvas app for iOS:
  • https://community.canvaslms.com/docs/DOC-9831
  • To find your program on the Canvas app, type “Columbia University” when prompted for the school’s name.

Please note that there will be differences in how the course site is displayed in the app versus on desktop. We recommend that you experiment with accessing the course site on a mobile device and laptop or computer to see which works best for you

How long will I have access to the course site after the program concludes?

  • You will have access to the course site for an additional two weeks after the program concludes

Certification

Do Alumni Edge programs provide any university credits?

  • No. Alumni Edge programs are non-degree courses and, as such, do not provide accreditation or lead to an accredited diploma or a degree. Upon successful completion of the program, participants receive a certificate of participation.

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