Meriam Bessa on Pioneering Personal Development with Artificial Intelligence at Phoenix AI

The decision to enroll in the program came from my strategic vision to integrate AI capabilities into our business operations. I recognized the transformative potential of AI in marketing and tech, and I wanted to deepen my understanding to effectively lead our expansion into AI-driven solutions. Columbia’s renowned faculty and comprehensive curriculum convinced me that this program would provide the knowledge and networks crucial for scaling our startup internationally.

The experience was incredibly enriching. It broadened my theoretical and practical understanding of AI, allowing me to engage with peers and experts in ways that challenged my perspectives and sparked innovative thinking. Here are three things that stood out to me: 

• The rigorous academic content coupled with real-world case studies
• Hands-on learning opportunities through company visits and consultations
• The access to a diverse network of industry leaders and peers, which fostered collaborative learning and future partnerships

A delightful surprise was the depth of personalized attention and mentorship. The one-to-one consultations provided precise answers to my business challenges, and I even resolved an automation issue in our AI product with a professor's assistance. The commitment to guiding each participant was beyond my expectations.

Networking with a diverse group exposed me to various perspectives and innovative AI implementation approaches, deepening my understanding and sparking new ideas for our startup’s growth strategy and fundraising efforts. The faculty’s deep expertise and insights provided clarity on complex topics and inspired a strategic shift in our product approach. Their mentorship was invaluable, steering me toward innovative solutions and strategic growth opportunities.

Visiting WPP and News Corp provided invaluable insights into real-world applications of Generative AI in media and advertising. Understanding how these industry leaders integrate AI technologies reaffirmed the potential impact on enhancing customer engagement and operational efficiency.

This program is a pivotal moment in my entrepreneurial journey, expanding my expertise in AI and positioning our startup as a frontrunner in digital transformation. The insights and connections I’ve made are vital for scaling our business internationally, attracting top talent, and securing future investments.

The program equipped me with the knowledge and frameworks necessary to lead Phoenix AI’s innovation in AI-driven automation, enhancing our platform’s capabilities and driving sustainable growth.