Mastering Customer Insights (Online) program is uniquely designed for marketers & business leaders that guides learners in the applications of consumer psychology and behavioral economics to yield strategic customer insights.
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
Learn a proven offensive and defensive framework and gain an understanding of the strategy, execution, legal components, and risks involved in M&A.
Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.
This two-month online program teaches the Ben Graham or Warren Buffett approach to allocating capital that is used by some of the most successful investors in the world today.
As leaders assume greater responsibility, their jobs become increasingly focused on directing their organization to be more effective in a changing and complex world. Designed for senior executives, the Advanced Management Program transforms participants into more holistic, empathetic, and adaptable leaders. Learn from and apply the techniques of strategic leaders to create positive change in your organization.
The program will teach you how corporate valuations can be useful in a variety of situations, including mergers and acquisitions; business restructurings; shareholder disputes; employee stock or share option plans; and leveraged buyouts.
What started as a corporate social responsibility initiative by the United Nations 20 years ago has swelled into the Environmental, Social, and Governance (ESG) movement. Many financial institutions and organizations have launched sustainability initiatives related to its governance, but there are critical questions to ask as we evaluate ESG investments
This program covers finance and sustainability as integrated subjects, beginning with an introduction to financial and investment principles and ending with financial analysis, financing, and valuation.
This program is designed to help finance and investment professionals attain a comprehensive understanding of leveraged buyouts and the process of completing them, from both a private equity and venture capital perspective.
This program provides the knowledge, tools, and competency to make informed pricing decisions, create value through price optimization, and deal intelligently with the behavioral psychology of pricing.
The Digital Business Leadership Program from Columbia Business School Executive Education is a comprehensive, six-month, multimodal program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.
Upper-level executives gain a profound understanding of themselves as leaders with 360-degree feedback, 1:1 coaching, self-assessment tools, and more.
Learn how to make smarter, more informed decisions in uncertain situations — particularly in the absence or ambiguity of data — through an emerging area called Quantitative Intuition™, or “QI.”
Understanding macroeconomic trends and developments is a key skill in every executive's tool kit. In this new program series, you'll gain access to Columbia Business School thought leadership on the latest short-term developments and long-term trends in the global economy, keeping you informed at all times — so you are equipped to make sound business and financial decisions, better see around corners, and lead your organization into the future.
Understanding macroeconomic trends and developments is a key skill in every executive's tool kit. In this new program series, you'll gain access to Columbia Business School thought leadership on the latest short-term developments and long-term trends in the global economy, keeping you informed at all times — so you are equipped to make sound business and financial decisions, better see around corners, and lead your organization into the future.
Learn the fundamentals of coding in Python with a focus on practical business applications. You’ll build the capacity to organize and interpret data in a way that extends far beyond Excel’s capabilities, fostering a renewed confidence in your decision-making abilities and accelerating your ability to have a real impact on your organization.
In this comprehensive nine-month program, you will learn how to identify and evaluate what makes a good investment, develop valuation frameworks, structure term sheets, manage portfolios, and learn soft skills such as pitching deals, storytelling with data, and networking.
This program will help senior leaders develop the knowledge and skills to seamlessly transition to the Chief Financial Officer role, helping them drive financial frameworks that embrace global business strategies while preparing them to manage investors, analysts, and the board to optimize business efficiency.
Do you want to launch your own venture? In this online program, dive into the creation, development, and launch readiness of your business idea. Learn from world-renowned faculty in a program based on one of the School’s most popular MBA classes.
Through the four-week Leadership Essentials (Online) program that is based on the popular in-person program, participants hone their fundamental leadership skills and emerge with fresh insights into making better business decisions, influencing the team and the organization, and becoming agents of organizational change.
A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence.
Learn how to maximize your impact as a leader during times of change.
Through a combination of tools, frameworks, role-play, and case studies, tackle strategic problems in a structured, fact-based manner that leads to high-impact recommendations.
Developed as a joint partnership with digital health testing center HITLAB, this program provides healthcare executives with an understanding of what digital health really means to their ecosystem and delivers actionable insights into creating value for the business and customers in this rapidly evolving field.
Get tools for tangible personal improvements and greater leadership skills through a distinctive set of video-lectures, delivered with a flexible learning schedule and self-reflection exercises.
The program aims to help current and future board members and senior executives deepen their understanding of their roles and responsibilities while aligning to strategic organizational goals.
Get an introduction to the fundamentals of active investing as well as an incisive overview of capital markets and modern risk management.
This program will help you learn to develop a strategic advantage by improving your organization's ability to examine possible futures by creating hypothetical baselines, and best- and worst-case scenarios.
Midlevel executives prepare for the next-level of leadership by gaining skills in strategy formulation, decision-making, negotiating, and more.
The Corporate Governance Program equips current and aspiring board members and directors with the knowledge required to excel as stewards of shareholders that promote long-term and sustainable value creation. Drawing on thought leadership from world-renowned experts at Columbia Business School and leading practicing directors, this unique program integrates academic research with a deep understanding of the emerging issues that boardrooms grapple with.
This five-week online program builds your financial competence and your business confidence. Even if your day-to-day responsibilities never directly concern equity or earnings, this program will help you understand and communicate how financial principles relate to your piece of the business.
Acquire a toolkit to evaluate the impact of data and digitization in healthcare, streamline adoption to facilitate widespread adoption, and integrate these technologies and tools into your standard workflow.
Current and aspiring startup investors get equipped to evaluate and monitor potential early-stage investing opportunities and receive the knowledge they need to lower risk and increase returns.
Empowering executives to maximize the impact of their teams, this program examines how to develop team solidarity, “followership,” and broad support for change throughout your organization and how to harness the power of teams through better decision making and leadership.
Sharpen your acumen of real estate principles, learn how to mitigate risk in real estate investing, and strengthen your strategic decision-making capabilities in the field.
Acquire tools used by top-tier consulting firms to become more effective at analyzing and resolving strategic problems for your organization and clients.
Fast-track your understanding of the critical issues of today so that you have an effective way to engage your organization with potential challenges or issues now and in the future.
Learn how to find opportunities, launch new ventures, and lead necessary organizational changes to revitalize and transform an organization in times of uncertainty.
Our most popular program. Based on the Ben Graham or Warren Buffett approach to allocating capital, Value Investing teaches the frameworks and processes of investing that some of the most successful investors in the world employ to manage and preserve capital.
Lead digital transformation in your own organization with practical frameworks to develop innovative new strategies, products, and business models to thrive in the digital age.
Building on our popular Value Investing program, the Advanced Value Investing program provides a deeper dive into the world of value investing. It explores how the practice has evolved since its inception and provides cutting-edge insights and best practices for the future of investing in a world of disruption and ever-changing trends in the market.
New and mid-level leaders in this program develop their essential leadership abilities, including team leadership, emotional intelligence, conflict management, and leading change.
Designed to help elevate the impact of women leaders, this program teaches participants to better navigate the business landscape, leverage their talents, and step into roles of greater influence.
Nurturing the ability to make strategic decisions that account for various macroeconomic forces is the focus of the Macroeconomics for Executives (Online) program. Join us for this ten-week, online program to discover how to steer your organization toward a more prosperous future.
Through a hands-on approach and a series of negotiation exercises, learn how to negotiate more effectively with various parties – from external clients to internal constituencies.
In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization.
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.
Understanding macroeconomic trends and developments is a key skill in every executive's tool kit. In this new program series, you'll gain access to Columbia Business School thought leadership on the latest short-term developments and long-term trends in the global economy, keeping you informed at all times — so you are equipped to make sound business and financial decisions, better see around corners, and lead your organization into the future.
Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.
Presented in collaboration with the Columbia Business School Private Equity Program, Deal Camp is a multi-day high-intensity learning event. A combination of interactive presentations and panels moderated by Columbia faculty feature a variety of private equity professionals and service providers in the industry all in an intimate setting.