Digital Marketing Intensive (Online)NEW

Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Requirements

This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Requirements

This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Digital Marketing Intensive (Online)


Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Requirements

This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Overview

Impact

Program Structure

  • Digital Marketing Introduction, Trends, and Key Ideas
  • Marketing Funnel and Customer Journey
  • Data: The Enabler of Digital Marketing
  • Display Advertising and the Marketing Funnel

Participant Profile

Faculty

Kinshuk Jerath

Kinshuk Jerath

Professor of Business
Marketing
Columbia Business School

Faculty Director
Kinshuk Jerath

Kinshuk Jerath

Professor of Business
Marketing
Columbia Business School

Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing and customer management, and he focuses on strategy development and measurement with data. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing.

FAQ

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