Digital Marketing Intensive (Online)

Date(s)
February 29–August 22, 2024
Cost
$6,950
CIBE Credits
4
Format
Online
Location
Online
Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.
Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.
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Digital Marketing Intensive (Online)


Date(s)
February 29–August 22, 2024
Cost
$6,950
CIBE Credits
4
Format
Online
Location
Online
Requirements
This program is suitable for marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

Overview

Digital Marketing Intensive (Online)

Impact

Program Structure

  • Digital Marketing Introduction, Trends, and Key Ideas
  • Marketing Funnel and Customer Journey
  • Data: The Enabler of Digital Marketing
  • Display Advertising: The Programmatic Ecosystem

Participant Profile

Faculty

Kinshuk Jerath

Kinshuk Jerath

Professor of Business
Marketing
Columbia Business School

Faculty Director

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