Digital Marketing (Online): Accelerate Your Marketing Strategy with Skills for the Digital Age

Date(s)
June 27–August 29, 2024
Cost
$1,700
CIBE Credits
1
Format
Online
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Digital Marketing (Online): Accelerate Your Marketing Strategy with Skills for the Digital Age


Date(s)
June 27–August 29, 2024
Cost
$1,700
CIBE Credits
1
Format
Online

Overview

Key Takeaways

Participant Profile

Years in Work Experience

Years of Work Experience %
21+ 17
16-20 23
11-15 21
6-10 22
1-5 17
, ckeditor

Program Structure

  • Examine the shift in paradigms, from mass marketing to customer networks
  • Explore the marketing funnel and see how customer networks shape each stage
  • Dive into the core elements of customer behavior: access, engage, customize, connect, and collaborate
  • Understand paid marketing and organic marketing — and why you need both to succeed

Case Studies

Digital Marketing Simulations

Faculty

David Rogers, Academic Director in Executive Education and Author of “The Digital Transformation Roadmap”, is a globally recognized leader in digital business strategy and teaches the Leading Digital Transformation certificate program at CBS.

David Rogers

Academic Director in Executive Education

Author, The Digital Transformation Roadmap

Highlights

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