Digital Marketing (Online): Accelerate Your Marketing Strategy with Skills for the Digital Age

Date(s)
To be announced
Cost
$1,700
CIBE Credits
1
Format
Online
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Digital Marketing (Online): Accelerate Your Marketing Strategy with Skills for the Digital Age


Date(s)
To be announced
Cost
$1,700
CIBE Credits
1
Format
Online

Overview

Key Takeaways

Participant Profile

Years in Work Experience

Years of Work Experience %
21+ 17
16-20 23
11-15 21
6-10 22
1-5 17
, ckeditor

Program Structure

  • Examine the shift in paradigms, from mass marketing to customer networks
  • Explore the marketing funnel and see how customer networks shape each stage
  • Dive into the core elements of customer behavior: access, engage, customize, connect, and collaborate
  • Understand paid marketing and organic marketing — and why you need both to succeed

Case Studies

Digital Marketing Simulations

Faculty

David Rogers, Academic Director in Executive Education and Author of “The Digital Transformation Roadmap”, is a globally recognized leader in digital business strategy and teaches the Leading Digital Transformation certificate program at CBS.

David Rogers

Academic Director in Executive Education

Bestselling Author, The Digital Transformation Roadmap and The Digital Transformation Playbook

Highlights

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