This program will empower participants to:

• Set pricing as a benchmark to maximize profit, improve market share, and create customer value
• Understand historical and modern methods of pricing and customer perception
• Use analytics and quantitative tools to determine prices and measure their effectiveness
• Apply behavioral economics to determine optimal pricing
• Engage with stakeholders across functions to improve tactical pricing
• Focus on pricing dynamics using a real-world approach that supersedes "competitive pricing"

A comprehensive overview of pricing theories and best practices that empower participants to create a pricing playbook for their organizations. The playbook acts as a decision-making tool to outline and build a presentation of setting the right price for your product or service.

Product and category managers and product marketing managers who want to optimize prices to drive revenue growth through their product portfolios.

Mid- to senior-level professionals in sales, marketing, and general management who want to maximize profit on each deal and automate their sales processes to include smart pricing solutions.

Pricing analysts and business analysts who want to use a tactical, analytics-based approach to determine prices for their products.