Product Management Methodologies (Online)

Requirements: The program is designed to improve product management leadership among mid- to high-level professionals.

Product Management Methodologies (Online)

A Strategic Overview of Product Management
Rising consumer expectations and a competitive business environment make an effective product management strategy imperative. Recent research indicates that a well-defined product process is the top driver of success for product teams.Even so, fewer than 1 in 3 product teams have a process that is efficient.

Led by Paul Canetti, one of Inc.'s “30 Under 30 World's Coolest Young Entrepreneurs” and Adjunct Associate Professor of Business at Columbia Business School, the Product Management Methodologies (Online) program offers new and aspiring product managers the opportunity to immerse themselves in the world of product management. By participating in the program, you will gain innovative frameworks and cross-functional collaboration techniques which can be leveraged to develop a product strategy that will take your vision from opportunity to reality.

Please contact our partners at Emeritus at columbia@emeritus.org, +1 315-982-5094, or +1 315-277-2746 for a personal conversation about this program and how it may benefit you.

Delivered in collaboration with
Emeritus

After participating in this program, participants will be able to:

Explain product management and the role of a product manager
Develop an innovative and enduring product vision
Recognize the importance of product-market fit
Prioritize the creation of a minimum viable product (MVP) and avoid common pitfalls
Integrate go-to-market strategy with product strategy
Construct a product roadmap
Craft and explain effective product communication strategies

This program covers all facets of product management, including the application of strategy throughout the product life cycle, and how to build a successful product roadmap that drives business growth.

Introduction to Product Management

Identify the various roles that contribute to developing and launching a product
Understand the importance of integrating business, customer experience, and technology into an enduring product vision

Mid- to senior-level leaders and executives who want a deeper understanding of product management to strengthen their leadership approach, develop a strategic understanding of product management, and enhance the cross-functional effectiveness of their teams
Aspiring product managers who are professionals in an adjacent field, or work closely with product team members, and are interested in pivoting to a formal product management role