Chief Marketing Officer Program

Requirements: Participants should have a minimum of ten years of work experience in marketing and fluency in written and spoken English

Chief Marketing Officer Program

The focus of chief marketing officers (CMOs) has shifted and expanded well beyond advertising and communications. Traditionally, CMOs were responsible for promoting, communicating, and selling products and services. Now they must embrace a more strategic position focused on data-driven insights, revenue generation, and a customer-centric approach—including customer concerns around corporate responsibility, sustainability, and ethics.

The role of the CMO today includes a broad range of responsibilities across the organization—from technology and digitalization to business development and data protection. Recognizing this paradigm shift, today’s marketing leaders have a chance to make a significant impact in their own sphere, their organization, and the industry at large.

Columbia Business School Executive Education’s multimodal Chief Marketing Officer Program will help you adapt to these changing dynamics and excel in this diversified role. You will discover new strategies to strengthen customer relationships and take on a leadership position to achieve sustainable business growth.

This nine-month program includes core sessions and a choice of online, live online, and in-person electives. The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.

At the end of the program journey, you will be better prepared to partner with cross-functional teams, define a credible brand identity, and execute successful marketing strategies. At an organizational level, you will be able to optimize a measurable return on investment and establish a results-oriented road map. You will also be primed to align marketing strategy with larger business goals, foster collaboration with other C-suite leaders, and help your company attain industry leadership.

Please contact our partners at Emeritus at columbia_cmo@emeritus.org or +1 567-587-1669 for a personal conversation to learn more.

Delivered in collaboration with

of organizations see CMOs as the connective tissue between different lines of business [2]: 90%

of CMOs report their ability to lead organizational growth and change is now essential to their professional success [1]: 70%

[1] Source: IBM Institute for Business Value

[2] Source: Accenture Interactive

With the Chief Marketing Officer Program, you will gain the necessary knowledge and frameworks to excel as a forward-thinking contemporary CMO.

Some of the program highlights include:

CORE CURRICULUM
Kick-start your program journey with 18 weeks of online learning, imparting essential skills for marketing management.
WORLD-RENOWNED FACULTY
Learn from Columbia Business School faculty who bring rich experience to the classroom.
PEER LEARNING
Interact with and learn from high-achieving peers from around the globe and build your network.
SUCCESS COACH
Craft your learning journey in line with your career goals with a success coach assigned to your cohort.
WEEKLY LIVE SESSIONS
Experience live online sessions with success coaches as well as periodic guest lectures from faculty, industry leaders, and career advisors.
PRACTITIONER INSIGHTS
Interact with industry experts during the program to gain actionable insights and implement learning into practice.
FLEXIBLE LEARNING JOURNEY
Customize your program experience by selecting from a range of topical electives and gain skills specific to your career goals.
NETWORKING EVENT
Interact with faculty, peers, and global industry leaders at an optional two-day on-campus networking event.
SELECT ALUMNI BENEFITS
Receive select Columbia Business School alumni benefits upon completion of the program and become part of a distinguished global community.

Module 1: Customer Centricity and Analytics

Customer Centricity
Measuring Customer Lifetime Value (CLV)
Segmentation and Targeting in a Data-Driven World
Positioning in the Digital Era
Measuring Consumer Preferences
Emerging Trends in Marketing Analytics

Module 2: Marketing Strategy

Building Successful Brands
Communicating the Brand
Going to Market
Product Strategy
Pricing Strategy
Marketing Strategy: Pulling It All Together

Module 3: Agile Marketing and Execution

Foundation of Innovation
Systematic Approaches to Creativity
Digital Marketing
Leveraging Brands
Decision Making in the C-Suite

Note: Session topics and electives are subject to change.

The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.

Participants should have: