Chief Marketing Officer Program: Marketing Leadership in the Age of AI
The Chief Marketing Officer Program: Marketing Leadership in the Age of AI from Columbia Business School Executive Education is designed to prepare marketing leaders for the evolving demands of the C-suite. Marketing is no longer only about creative storytelling and brand campaigns; it is now a data and technology-driven discipline in which artificial intelligence (AI) is redefining how brands connect, engage, and grow.
The program focuses on how marketing leadership must operate in an AI-enabled data-rich environment. It integrates strategic marketing frameworks with emerging AI applications to align technology adoption with brand strategy and understand how marketing analytics shape digital marketing decisions. You will gain insights on how to identify high-value customers, measure retention, build loyalty, and assess the impact of advertising investments across channels to support more informed C-suite decisions.
Please contact our partners at Emeritus at columbia_cmo@emeritus.org or +1 567-587-1669 for a personal conversation to learn more.
Delivered in collaboration with
- of organizations see CMOs as the connective tissue between different lines of business [2]
- 90%
- of CMOs report their ability to lead organizational growth and change is now essential to their professional success [1]
- 70%
[1] Source: IBM Institute for Business Value
[2] Source: Accenture Interactive
Highlights
With the Chief Marketing Officer Program, you will gain the necessary knowledge and frameworks to excel as a forward-thinking contemporary CMO.
Some of the program highlights include:
- Core Curriculum
Kick-start your program journey with 18 weeks of online learning that impart essential skills for marketing management. - World-Renowned Faculty
Learn from Columbia Business School faculty who bring rich experience to the classroom. - Peer Learning
Interact with and learn from high-achieving peers from around the globe and build your network. - Success Coach
Craft your learning journey in line with your career goals with a success coach assigned to your cohort. - Weekly Live Sessions
Experience live online sessions with success coaches as well as periodic guest lectures from faculty, industry leaders, and career advisors. - Live Online AI Series
Explore AI-driven marketing insights with expert faculty through a live online series. - Practitioner Insights
Interact with industry experts during the program to gain actionable insights and implement learning into practice. - Flexible Learning Journey
Customize your program experience by selecting from a range of topical electives and gain skills specific to your career goals. - Networking Event
Interact with faculty, peers, and global industry leaders at an optional two-day on-campus networking event. - Select Alumni Benefits
Receive select Columbia Business School alumni benefits upon completion of the program and become part of a distinguished global community.
Program Structure
Module 1: Customer Centricity and Analytics
- Customer Centricity
- Measuring Customer Lifetime Value (CLV)
- Segmentation and Targeting in a Data-Driven World
- Positioning in the Digital Era
- Measuring Consumer Preferences
- Emerging Trends in Marketing Analytics
Module 2: Marketing Strategy
- Building Successful Brands
- Communicating the Brand
- Going to Market
- Product Strategy
- Pricing Strategy
- Marketing Strategy: Pulling It All Together
Module 3: Agile Marketing and Execution
- Foundation of Innovation
- Systematic Approaches to Creativity
- Digital Marketing
- Leveraging Brands
- Decision Making in the C-Suite
Note: Session topics and electives are subject to change.
Participant Profile
The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.
Participants should have:
- A minimum of ten years of work experience in marketing
- Fluency in written and spoken English
- International exposure (preferred)
Faculty
Kinshuk Jerath
Arthur F. Burns Professor of Free and Competitive Enterprise
Chair of the Marketing Division
Miklos Sarvary
Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program
Vice Dean for Executive Education
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Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
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