
Driving Digital Transformation in EdTech with Anna Zieba
- What goals did you hope to achieve through this program?
- Which aspects of the program resonated with your work in EdTech?
- What were your biggest takeaways from discussions around AI, innovation, and transformational leadership?
- How did collaboration with peers from diverse industries influence your approach to digital change?
- How did the program help you optimize assessment processes or modernize systems at ETS?
- How do you see the role of AI evolving in education based on your learning?
- What advice would you give to other professionals in EdTech considering this program?
With more than a decade of experience in education technology, Anna Zieba specializes in strengthening and modernizing assessment platforms that support learners at scale. As a Senior Assessment Technology Specialist, she works across teams to improve workflows, enhance system reliability, and introduce features that make complex tools more intuitive for the people who rely on them.
During the Leading Digital Transformation: Rebuilding Organizations for the Era of AI program, Anna stepped back from day-to-day operations to explore new frameworks that connect innovation, strategy, and organizational culture. We asked her a few questions to understand how the experience is shaping the way she leads digital transformation.

What goals did you hope to achieve through this program?
I wanted to strengthen my ability to translate complex technical initiatives into a clear strategic direction. I’ve always seen myself as someone who bridges the gap between technology and strategy, and this program helped me take that skill to the next level by giving me a more structured, strategic framework for driving innovation.
Which aspects of the program resonated with your work in EdTech?
The Digital Transformation roadmap and organizational agility modules were especially useful. They offered practical ways to balance innovation with stability. The discussions on customer-centric innovation, platform ecosystems, and rapid experimentation are also directly connected to my work on improving learning and assessment platforms.
What were your biggest takeaways from discussions around AI, innovation, and transformational leadership?
Great leadership means creating a culture where people feel safe to experiment and share their ideas. Innovation grows when teams feel supported in learning and adapting. Transformation isn’t a single initiative but an ongoing, evolving process, where innovation becomes a natural and welcome part of organizational growth. These perspectives align closely with how I approach user adoption and process innovation in my own work.
How did collaboration with peers from diverse industries influence your approach to digital change?
Collaborating with peers from industries like finance, healthcare, media, and logistics highlighted the universal nature of digital transformation challenges. These conversations helped broaden my perspective, recognizing the shared patterns and opportunities that connect all sectors.
How did the program help you optimize assessment processes or modernize systems at ETS?
I started using the digital transformation roadmap to prioritize improvements that deliver the greatest impact on user experience and efficiency. And I continue to view transformation as iterative—guided by feedback, data, and ongoing learning. Also, I use agile principles to increase transparency and collaboration, focusing on small and meaningful iterations. The roadmap keeps those day-to-day efforts aligned with longer-term goals.
How do you see the role of AI evolving in education based on your learning?
AI will continue to play a growing role in personalizing learning and assessment, making learning more efficient if used ethically. AI can empower educators and organizations to identify learner needs faster and make real-time adjustments. Its greatest value lies in generating actionable insights that inform equitable and adaptive learning experiences. Ensuring human oversight and ethical design and use remain essential to its success.
What advice would you give to other professionals in education technology considering this program?
Go into it with a willingness to rethink how you approach digital change. This program provides both frameworks and practical tools to help you connect vision to implementation. For education professionals, it’s an invaluable opportunity to connect with leaders across industries and reimagine how technology can advance learning at scale.
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