B2B Marketing Strategy (Online)
This program is ideal for mid to senior-level marketing or business-unit managers.
“If you sell to businesses and other organizations, you cannot use the standard consumer marketing techniques. This program teaches you the business-to-business marketing tools that you need to design and implement a successful go-to-market strategy in a competitive environment.”
The program's faculty director Miklos Sarvary
Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program
Miklos Sarvary's broad research agenda focuses on media and information marketing. His most recent papers are studying agenda setting, user-generated content, social network competition and online/mobile advertising. Previously, he worked on media and telecommunications competition.
He is a member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Journal of Interactive Marketing.
Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was a faculty member at Harvard Business School and the Graduate School of Business at Stanford University.
He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from École Nationale Supérieure des Mines de Paris and a PhD in Management from INSEAD. Prior to becoming an academic, he worked for IBM.
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