Customer Experience Strategy (Online): Design and Deploy a Successful CX PlanNEW

Requirements
While there are no specific prerequisites in terms of content knowledge, this program is designed for those who have some management-level experience in product, service, and brand marketing.
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Customer Experience Strategy (Online): Design and Deploy a Successful CX Plan


Overview

Impact

Program Structure

Customer Experience Strategy and the Role of Customer Experience Design

Gain an understanding of the fundamentals of customer experience and identify the importance of customer experience design in the context of omnichannel interactions with customers.

Participant Profile

Faculty

PAUL CANETTI, Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School

Paul Canetti

Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School

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