Product Management Methodologies (Online)
Product Management Methodologies (Online)
Overview
The business world is more active than ever in new product development, with growth in industries from pharmaceuticals and health care to information technology and e-commerce. It has become important for organizations to have a well-managed product team that can work efficiently and creatively.
The Product Management Methodologies (Online) program provides a high-level, strategic review of the entire product life cycle, enabling product team leaders to innovatively meet ever-changing customer demand and maintain competitive advantage. Deepen your understanding of how a strong product vision and go-to-market strategy connect to drive product-led business growth with this immersive learning experience. At the end of the program, you will be able to effectively impact product development, turning your product vision into reality and boosting cross-functional team productivity.
Please contact our partners at Emeritus at columbia@emeritus.org, +1 315-982-5094, or +1 315-277-2746 for a personal conversation about this program and how it may benefit you.
Delivered in collaboration with
Impact
After participating in this program, participants will be able to:
- Explain product management and the role of a product manager
- Develop an innovative and enduring product vision
- Recognize the importance of product-market fit
- Prioritize the creation of a minimum viable product (MVP) and avoid common pitfalls
- Integrate go-to-market strategy with product strategy
- Construct a product roadmap
- Craft and explain effective product communication strategies
Program Structure
This program covers all facets of product management, including the application of strategy throughout the product life cycle, and how to build a successful product roadmap that drives business growth.
Participant Profile
- Mid- to senior-level leaders and executives who want a deeper understanding of product management to strengthen their leadership approach, develop a strategic understanding of product management, and enhance the cross-functional effectiveness of their teams
- Aspiring product managers who are professionals in an adjacent field, or work closely with product team members, and are interested in pivoting to a formal product management role
Faculty
Paul Canetti
Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School
Paul Canetti
Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School
Paul Canetti is an entrepreneur, educator, and futurist. He is an adjunct assistant professor of business at Columbia Business School in the marketing department. He sits on the Strategic Advisory Board of Riverside Acceleration Capital. He is also the host of the podcast Tech News for MBAs and writes about technology on his website, Hypothetically Great.
Canetti was named one of Inc.'s “30 Under 30 World’s Coolest Young Entrepreneurs” and has founded multiple software businesses including MAZ, a video distribution and e-commerce platform used by Forbes, Bloomberg, and Condé Nast. MAZ was listed as one of Entrepreneur Magazine’s “Best Entrepreneurial Companies in America”. Canetti served as MAZ chief executive officer and Chairman of the Board for 10 years, until it was acquired by Zype in 2021. Canetti was also the co-founder and chief executive officer of ClickEasy, formerly named Bounce House, an e-commerce platform for local service businesses, which was acquired in 2021. He is currently on ClickEasy's advisory board.
Canetti’s work focuses at the intersection of cutting-edge technology, user experience, and business. He previously worked as a lead creative at Apple and is the author of the upcoming book about the implications of augmented reality on various industries called Augment Nation: Moving Humanity to the Software Layer. Canetti is also an angel investor and startup advisor.
Additionally, Canetti does private consulting and corporate training for executives at Fortune 500 companies. His clients have included TikTok, Indeed, L’Oréal, Estée Lauder, Disney, Walmart, Unilever, Staples, AXA, Condé Nast, IHG Hotels & Resorts, IBM, General Electric, PwC, Citigroup, MasterCard, and American Express.
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