Ricardo Ibarra on Future-Proofing Organizations with Strategic Value Creation

I enrolled in the Strategic Value Creation: Transform Strategy Into Sustainable Advantage program because I firmly believe that developing a sound, forward-looking strategy is one of the most critical responsibilities of a CEO. In today’s fast-paced business environment, executive leaders often find themselves absorbed in daily operations. However, it is essential to step back from routine tasks and focus on envisioning where the company should be heading and how to achieve long-term objectives. For me, strategy is not just a plan—it’s the foundation for sustained corporate success and impactful governance.

One of the core challenges in managing complex organizations is understanding exactly where value is generated—and, as a result, determining where to allocate resources to maximize ROI. This program provided the tools and frameworks needed to conduct rigorous, detailed profit and loss (P&L) analysis. These exercises helped me isolate and understand the true value drivers of the business. By sharpening this analytical lens, I now feel better equipped to make data-informed decisions that align with long-term business strategy and stakeholder value.

A powerful takeaway was a recurring theme in the program:

“Never forget that projected numbers and analysis are assumptions, not realities that will unfold exactly as planned.”

This insight is especially important when developing strategic or annual plans. Too often, future initiatives are presented as certainties when, in truth, many variables can affect their outcomes. The key question is: how can we build analyses that not only present a compelling vision of the future but also account for inevitable changes and uncertainties?

The program challenged me to reframe planning from being purely forecast-driven to being adaptive and resilient. That shift is essential for effective strategic value creation and strong corporate governance.

Professor Shiva Rajgopal brought a rare combination of academic rigor and real-world relevance to the classroom. His approach is structured, yet dynamic, and he encourages deep engagement from participants. I appreciated how he fostered collaboration and facilitated discussions that drew on the diverse experiences of professionals from different industries and regions. The interactive learning environment enriched the program and provided perspectives that were immediately applicable to my work as a CEO and board member.

If you are leading an organization or managing a function where strategic planning and value creation are core to your role, I highly recommend enrolling in this program. It offers a strong foundation in financial analysis, governance principles, and long-term value thinking. Whether you're a C-suite executive or an emerging leader, this program equips you with the tools to strengthen your organization’s strategic direction and drive sustainable business outcomes.

If you have questions about the program or are interested in enrolling or sponsoring someone in your organization, please don’t hesitate to contact Christine Tom at christine.tom@gsb.columbia.edu or +1 212-851-2505.