Digital Strategies for Business (Online): Leading the Next-Generation Enterprise

Date(s)
To be announced
Cost
$1,500
CIBE Credits
1
Format
Online
Location
Online
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Digital Strategies for Business (Online): Leading the Next-Generation Enterprise


Date(s)
To be announced
Cost
$1,500
CIBE Credits
1
Format
Online
Location
Online

Impact

Program Structure

Module 1: 5 Domains of Digital Transformation
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation, and value.

Module 2: Customer Networks and the New Path to Purchase
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

Module 3: Understanding Digital Customer Behaviors
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers–accessing, engaging, customizing, connecting, and collaborating.

Module 4: Platform Business Models
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

Participant Profile

Faculty

David Rogers - Academic Director at Columbia Business School Executive Education

David Rogers

Academic Director in Executive Education

Author, The Digital Transformation Roadmap

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