Emerging Chief Revenue Officer Program: Elevate Your Influence from Revenue-Driver to C-Suite VisionaryNEW
Emerging Chief Revenue Officer Program: Elevate Your Influence from Revenue-Driver to C-Suite Visionary
Overview
Intense competition, shifting customer behaviors, and emerging technologies are changing the revenue-playing field. To succeed in this uncertain environment, chief revenue officers (CROs) must be equipped to align revenue-generating functions, harness digital strategies and analytics to drive revenue growth, optimize sales operations, and manage the customer lifecycle while fostering innovation.
The Emerging Chief Revenue Officer Program from Columbia Business School Executive Education equips aspiring CROs like you with the leadership skills and strategic insights to step into this C-suite role with confidence. Over 18 weeks, you will gain the tools and frameworks needed to effectively integrate sales, marketing, and customer success teams, make strategic decisions, and drive long-term revenue within your organization.
Through online and live online sessions and a networking event, you will experience a curriculum that combines academic excellence with real-time exposure to the pulse of business in New York City.
- of executives say CROs’ revenue operations are critical to growth goals [1]
- 86%
[1] Salesforce
Highlights
Flexible Learning Journey
Dedicate three to five hours weekly to sessions and activities, blending self-paced learning with live online sessions.
World-Renowned Faculty
Learn from top Columbia Business School faculty who offer unique perspectives and practical insights.
Live Sessions
Adapt to evolving industry trends with live online sessions led by faculty, a cohort success coach, and industry leaders.
Comprehensive Curriculum
Explore a curriculum spanning three phases: marketing, distribution and sales, and pricing.
Capstone Project
Refine your skills by applying program learnings to a high-yield revenue strategy for your organization.
Case Studies
Analyze real-world business scenarios and suggest solutions to the challenges.
Global Peer Group
Network with global peers to explore business challenges and career opportunities through structured engagement.
Networking Event
Interact with faculty, peers, and global industry leaders during an optional two-day on-campus networking event in New York City.
Program Structure
Core Modules
Marketing
Gain the tools and frameworks to build strong brands, make strategic decisions, and lead innovative teams.
- Module 1: Value Creation, Positioning, and the Brand
- Module 2: Brand Category Management
- Module 3: Leading by Design
- Module 4: Making Wise Decisions
- Module 5: Communication Framework: Consumer Decision Funnel
- Module 6: Customer Lifetime Value Framework
- Module 7: Acquisition, Retention, and Development Techniques
- Module 8: Creating High-Impact and Innovative Teams
Live Online Sessions | 60-Minute Sessions
You will take part in a series of live online workshops led by Columbia Business School faculty, applying learnings from core modules. These sessions will enable you to stay updated with the latest industry trends and receive guidance from experienced faculty. Insights from guest speakers will offer actionable strategies for career success. This approach blends theoretical knowledge with practical skills, preparing you for effective implementation in your roles.
Note: Live online session topics are subject to change.
Case Studies
Throughout the modules, you will analyze case studies based on real-world business scenarios and discuss solutions to the outlined challenges.
- The Economist
Explore The Economist case, which examines how the weekly news magazine continues to engage younger audiences despite the rapid decline in print media.
- Official Airline Guide
Analyze the Official Airline Guide case to discover the impact of the customer decision funnel, allowing you to choose the right marketing tools and budget more effectively.
Capstone Project
At the beginning of the program, you will select a project to which you can apply your program learnings. By the end of the program, you will gather your learnings to create a high-yield revenue strategy for your organization.
On-Campus Networking Event
Meet your cohort peers and faculty in person on the Columbia Business School’s Manhattanville Campus in New York City during an optional two-day networking event. This event provides you with an opportunity to network with your peers as well as professionals from other cohorts, creating a lifelong community of global executives.
Note: Session topics and networking event duration are subject to change.
Participant Profile
The Emerging Chief Revenue Officer Program is ideal for:
- Mid-career sales or revenue leaders looking to hone their leadership skills and learn new strategies for growth
- Mid-career finance or operation professionals keen on understanding revenue management and making data-backed decisions
Participants are required to have:
- A minimum of eight years of work experience
- Fluency in written and spoken English
- International exposure (preferred)
Faculty Director
Miklos Sarvary
Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program
Vice Dean for Executive Education
Contributing Faculty
Adam Galinsky
Paul Calello Professor of Leadership and Ethics, Columbia Business School
Kinshuk Jerath
Arthur F. Burns Professor of Free and Competitive Enterprise
Chair of the Marketing Division
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
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