Pricing Methodologies (Online): Unlock Pricing Efficiency with Data and Insights
Overview
Pricing has historically been an essential part of the marketing mix — and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation. Learn the psychology behind pricing and what it takes to find the sweet spot between customer behavior and profit maximization.
By shifting from traditional pricing methodologies to an analytics-based approach, product and marketing professionals found that effective pricing tactics become self-evident through the data. In this program, learn to optimize revenue through pricing from a global expert who built teams and developed analytic approaches foundational to organizations like Amazon and Uber.
Please contact our partners at Emeritus at columbia@emeritus.org, +1 315-982-5094, or +1 315-277-2746 for a personal conversation about this program and how it may benefit you.
Delivered in collaboration with
Impact
This program will empower participants to:
- Set pricing as a benchmark to maximize profit, improve market share, and create customer value
- Understand historical and modern methods of pricing and customer perception
- Use analytics and quantitative tools to determine prices and measure their effectiveness
- Apply behavioral economics to determine optimal pricing
- Engage with stakeholders across functions to improve tactical pricing
- Focus on pricing dynamics using a real-world approach that supersedes "competitive pricing"
Program Structure
A comprehensive overview of pricing theories and best practices that empower participants to create a pricing playbook for their organizations. The playbook acts as a decision-making tool to outline and build a presentation of setting the right price for your product or service.
Participant-Profile
Product and category managers and product marketing managers who want to optimize prices to drive revenue growth through their product portfolios.
Mid- to senior-level professionals in sales, marketing, and general management who want to maximize profit on each deal and automate their sales processes to include smart pricing solutions.
Pricing analysts and business analysts who want to use a tactical, analytics-based approach to determine prices for their products.
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Certificate
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
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