Do you want to launch your own venture? In this online program, dive into the creation, development, and launch readiness of your business idea. Learn from world-renowned faculty in a program based on one of the School’s most popular MBA classes.
Mastering Customer Insights (Online) program is uniquely designed for marketers & business leaders that guides learners in the applications of consumer psychology and behavioral economics to yield strategic customer insights.
In today’s world, almost every business is a digital business. In every industry, processes are being transformed by the proliferation of digital technologies and the rise of disruptive threats. To compete, businesses need to adapt and thrive. Organizations need leaders who can think strategically and harness the digital change to create new value for customers and opportunities for business.