Module 1: 5 Domains of Digital Transformation
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation, and value.
Module 2: Customer Networks and the New Path to Purchase
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Module 3: Understanding Digital Customer Behaviors
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers–accessing, engaging, customizing, connecting, and collaborating.
Module 4: Platform Business Models
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
“Professor Rogers’ definition of digital disruption is the clearest I have seen. All of the courses were great, but the Mastering Disruptive Business Models session was unique, to my knowledge.”
Lionel GordonCargill, Inc, USA
“The highlight of the course is its diversity–from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era.”
Ebba LoLindex, Hong Kong
“The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts.”
Pedro GallegoCelepar, Brazil
“I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies, and tools that are helping me to better understand platform business services.”
Rodrigo dos SantosT-Systems, Mexico
“One of the best features of the course is the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules.”
Cristian BuzzoniSofofa, Chile
“The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Rogers' explanations are simple and very insightful. I loved the content and the course structure.”
Shalu MananGenpact, India
Faculty Member, Executive Education
David Rogers is a globally-recognized leader on digital transformation, and author of five books. In “The Network Is Your Customer,” he introduced the pioneering model of customer networks. In his landmark bestseller “The Digital Transformation Playbook” (in 13 languages), he showed that DX is primarily about strategy, not technology. In his forthcoming book “The Digital Transformation Roadmap” (2023), he offers a framework to rebuild any organization for continuous change.
Rogers has consulted and developed custom programs for Google, Microsoft, Citi, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, NC Bank Saudi, Acuity Insurance, and dozens more companies. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.
At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation. His recent research has focused on new business models, innovating through experimentation, governance for growth, and barriers to change in digital transformation.
For new tools and content from David, visit www.davidrogers.digital
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