Digital Strategies for Business (Online): Leading the Next-Generation Enterprise

Digital Strategies for Business (Online): Leading the Next-Generation Enterprise


Impact

Program Structure

Module 1: 5 Domains of Digital Transformation
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation, and value.

Module 2: Customer Networks and the New Path to Purchase
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

Module 3: Understanding Digital Customer Behaviors
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers–accessing, engaging, customizing, connecting, and collaborating.

Module 4: Platform Business Models
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

Participant Profile

Faculty

David Rogers - Faculty Member at Columbia Business School Executive Education

David Rogers

Faculty Member, Executive Education

David Rogers - Faculty Member at Columbia Business School Executive Education

David Rogers

Faculty Member, Executive Education

David Rogers is a globally-recognized leader on digital transformation, and author of five books. In “The Network Is Your Customer,” he introduced the pioneering model of customer networks. In his landmark bestseller “The Digital Transformation Playbook” (in 13 languages), he showed that DX is primarily about strategy, not technology. In his forthcoming book “The Digital Transformation Roadmap” (2023), he offers a framework to rebuild any organization for continuous change.

Rogers has consulted and developed custom programs for Google, Microsoft, Citi, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, NC Bank Saudi, Acuity Insurance, and dozens more companies. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.

At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation. His recent research has focused on new business models, innovating through experimentation, governance for growth, and barriers to change in digital transformation.

For new tools and content from David, visit www.davidrogers.digital

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