The focus of chief marketing officers (CMOs) has shifted and expanded well beyond advertising and communications. Traditionally, CMOs were responsible for promoting, communicating, and selling products and services. Now they must embrace a more strategic position focused on data-driven insights, revenue generation, and a customer-centric approach—including customer concerns around corporate responsibility, sustainability, and ethics.
The role of the CMO today includes a broad range of responsibilities across the organization—from technology and digitalization to business development and data protection. Recognizing this paradigm shift, today’s marketing leaders have a chance to make a significant impact in their own sphere, their organization, and the industry at large.
Columbia Business School Executive Education’s multimodal Chief Marketing Officer Program will help you adapt to these changing dynamics and excel in this diversified role. You will discover new strategies to strengthen customer relationships and take on a leadership position to achieve sustainable business growth.
This nine-month program includes core sessions and a choice of online, live online, and in-person electives. The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.
At the end of the program journey, you will be better prepared to partner with cross-functional teams, define a credible brand identity, and execute successful marketing strategies. At an organizational level, you will be able to optimize a measurable return on investment and establish a results-oriented road map. You will also be primed to align marketing strategy with larger business goals, foster collaboration with other C-suite leaders, and help your company attain industry leadership.
Please contact our partners at Emeritus at firstname.lastname@example.org, +1 315-982-5094 or +1 315-277-2746 for a personal conversation to learn more.
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With the Chief Marketing Officer Program, you will gain the necessary knowledge and frameworks to excel as a forward-thinking contemporary CMO.
Some of the program highlights include:
- CORE CURRICULUM
Kick-start your program journey with 18 weeks of online learning, imparting essential skills for marketing management.
- HIGH TOUCH
Leverage interactive sessions with faculty, fireside chats with practitioners, and networking sessions with peers.
- WORLD-RENOWNED FACULTY
Learn from Ivy League faculty who bring a rich experience to the classroom.
- PEER LEARNING
Interact with and learn from high-achieving peers from around the globe and build your network.
- SUCCESS COACH
You will be assigned a success coach who will help craft your learning journey through regular one-on-one check-in sessions.
- PRACTITIONER INSIGHTS
Interact with industry experts during the program to gain actionable insights and implement learning into practice.
- FLEXIBLE LEARNING JOURNEY
Customize your program experience by selecting from a range of topical electives and gain skills specific to your career goals.
- NETWORKING EVENT
Connect with global peers when you participate in a three-day in-person networking event in New York City.
- SELECT ALUMNI BENEFITS
Receive select Columbia Business School alumni benefits upon completion of the program and become part of a distinguished global community.
Module 1: Customer Centricity and Analytics
- Customer Centricity
- Measuring Customer Lifetime Value (CLV)
- Segmentation and Targeting in a Data-Driven World
- Positioning in the Digital Era
- Measuring Consumer Preferences
- Emerging Trends in Marketing Analytics
Module 2: Marketing Strategy
- Building Successful Brands
- Communicating the Brand
- Going to Market
- Product Strategy
- Pricing Strategy
- Marketing Strategy: Pulling It All Together
Module 3: Agile Marketing and Execution
- Foundation of Innovation
- Systematic Approaches to Creativity
- Digital Marketing
- Leveraging Brands
- Decision Making in the C-Suite
Note: Session topics and electives are subject to change.
The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.
Participants should have:
- A minimum of ten years of work experience in marketing
- Fluency in written and spoken English
- International exposure (preferred)
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