Chief Marketing Officer Program

Date(s)
February 20, 2024–February 20, 2025
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking
Requirements
Participants should have a minimum of ten years of work experience in marketing and fluency in written and spoken English
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Chief Marketing Officer Program


Date(s)
February 20, 2024–February 20, 2025
Cost
$28,000
CIBE Credits
18
Format
Modular, Blended
Location
Online Sessions and In Person Networking

Highlights

Program Structure

Module 1: Customer Centricity and Analytics

  • Customer Centricity
  • Measuring Customer Lifetime Value (CLV)
  • Segmentation and Targeting in a Data-Driven World
  • Positioning in the Digital Era
  • Measuring Consumer Preferences
  • Emerging Trends in Marketing Analytics

Module 2: Marketing Strategy

  • Building Successful Brands
  • Communicating the Brand
  • Going to Market
  • Product Strategy
  • Pricing Strategy
  • Marketing Strategy: Pulling It All Together

Module 3: Agile Marketing and Execution

  • Foundation of Innovation
  • Systematic Approaches to Creativity
  • Digital Marketing
  • Leveraging Brands
  • Decision Making in the C-Suite

Participant Profile

Faculty

Oded Netzer | Arthur J. Samberg Professor of Business, Columbia Business School Executive Education

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

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