Customer Experience Strategy (Online): Design and Deploy a Successful CX PlanNEW

Select
Date(s)
January 31–March 21, 2023
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online
Requirements

Requirements

While there are no specific prerequisites in terms of content knowledge, this program is designed for those who have some management-level experience in product, service, and brand marketing.

Requirements

Requirements

While there are no specific prerequisites in terms of content knowledge, this program is designed for those who have some management-level experience in product, service, and brand marketing.

Customer Experience Strategy (Online): Design and Deploy a Successful CX Plan


Select
Date(s)
January 31–March 21, 2023
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online
Requirements

Requirements

While there are no specific prerequisites in terms of content knowledge, this program is designed for those who have some management-level experience in product, service, and brand marketing.

Overview

Impact

Program Structure

Customer Experience Strategy and the Role of Customer Experience Design

Gain an understanding of the fundamentals of customer experience and identify the importance of customer experience design in the context of omnichannel interactions with customers.

Participant Profile

Faculty

PAUL CANETTI

Paul Canetti

Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School

PAUL CANETTI

Paul Canetti

Adjunct Assistant Professor of Business, Marketing Department, Columbia Business School

Paul Canetti is an entrepreneur, educator, and futurist. He is an adjunct assistant professor of business at Columbia Business School in the marketing department. He sits on the Strategic Advisory Board of Riverside Acceleration Capital. He is also the host of the podcast Tech News for MBAs and writes about technology on his website, Hypothetically Great.

Canetti was named one of Inc.'s “30 Under 30 World’s Coolest Young Entrepreneurs” and has founded multiple software businesses including MAZ, a video distribution and e-commerce platform used by Forbes, Bloomberg, and Condé Nast. MAZ was listed as one of Entrepreneur Magazine’s “Best Entrepreneurial Companies in America”. Canetti served as MAZ chief executive officer and Chairman of the Board for 10 years, until it was acquired by Zype in 2021. Canetti was also the co-founder and chief executive officer of ClickEasy, formerly named Bounce House, an e-commerce platform for local service businesses, which was acquired in 2021. He is currently on ClickEasy's advisory board.

Canetti’s work focuses at the intersection of cutting-edge technology, user experience, and business. He previously worked as a lead creative at Apple and is the author of the upcoming book about the implications of augmented reality on various industries called Augment Nation: Moving Humanity to the Software Layer. Canetti is also an angel investor and startup advisor.

Additionally, Canetti does private consulting and corporate training for executives at Fortune 500 companies. His clients have included TikTok, Indeed, L’Oréal, Estée Lauder, Disney, Walmart, Unilever, Staples, AXA, Condé Nast, IHG Hotels & Resorts, IBM, General Electric, PwC, Citigroup, MasterCard, and American Express.

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