Digital Strategies for Business (Online): Leading the Next-Generation Enterprise
Module 1: 5 Domains of Digital Transformation
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation, and value.
Module 2: Customer Networks and the New Path to Purchase
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Module 3: Understanding Digital Customer Behaviors
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers–accessing, engaging, customizing, connecting, and collaborating.
Module 4: Platform Business Models
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
“Professor Rogers’ definition of digital disruption is the clearest I have seen. All of the courses were great, but the Mastering Disruptive Business Models session was unique, to my knowledge.”
Lionel GordonCargill, Inc, USA
“The highlight of the course is its diversity–from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era.”
Ebba LoLindex, Hong Kong
“The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts.”
Pedro GallegoCelepar, Brazil
“I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies, and tools that are helping me to better understand platform business services.”
Rodrigo dos SantosT-Systems, Mexico
“One of the best features of the course is the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules.”
Cristian BuzzoniSofofa, Chile
“The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Rogers' explanations are simple and very insightful. I loved the content and the course structure.”
Shalu MananGenpact, India
Faculty Member, Executive Education
David Rogers is a globally recognized leader on digital strategy and leadership, known for his pioneering work on digital transformation. He is the author of four books, including his bestselling The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in 11 languages.
Rogers has advised executives and delivered workshops on digital transformation in companies such as Citi, Visa, HSBC, Unilever, Procter & Gamble, Merck, Toyota, GE, Google, Cisco, HP, Cartier, Pernod Ricard, International Red Cross, AARP, China Eastern Airlines, NC Bank Saudi, Coppel, Acuity Insurance, and dozens of others. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.
At Columbia Business School, Rogers teaches global executives as faculty director of Executive Education programs on digital transformation, digital business leadership (with modules in New York, Silicon Valley, and online), and the Google-Columbia CMO Academy. Rogers' recent research has focused on new business models, asymmetric competition, customer data sharing, and digital transformation in legacy organizations.
Sign up for program updates and content relevant to today's business leaders from Columbia Business School Executive Education.