Mastering Customer Insights (Online)
- Organizations that leverage their customer behavior to generate insights outperform their peers by 85 percent in sales growth. Source: Microsoft, 2021
- While businesses around the world hold customer experience among their top-five priorities, 83 percent are not delivering. Source: Salesforce, 2021
Becoming a Customer-Centric Organization
Explore what it means to be customer centric and why it is important. Then, discover how customer insights can be used for transformation into a customer-centric organization.
Vicki G. Morwitz
Bruce Greenwald Professor of Business, Columbia Business School
Professor Morwitz is a past president and a fellow of the Society of Consumer Psychology and the editor-in-chief of the Journal of the Association for Customer Research. She also served as the former co-editor of the Journal of Consumer Research.
Professor Morwitz’s research explores the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages. Her research is widely published, appearing in academic journals such as American Journal of Public Health, Harvard Business Review, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Science. Professor Morwitz teaches Behavioral Economics and Decision Making at the MBA and executive levels. Prior to joining Columbia, she served on the faculty of NYU’s Stern School for 28 years.
Professor Morwitz holds a BS in applied mathematics and computer science from Rutgers University, an MS in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an MA in statistics and a PhD in marketing from the Wharton School at the University of Pennsylvania.
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