Mastering Customer Insights (Online)NEW

Date(s)
May 14–July 2, 2024
Cost
$1,950
CIBE Credits
2
Format
Online
Location
Online
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Mastering Customer Insights (Online)


Date(s)
May 14–July 2, 2024
Cost
$1,950
CIBE Credits
2
Format
Online
Location
Online

Overview

Organizations that leverage their customer behavior to generate insights outperform their peers by 85 percent in sales growth. Source: Microsoft, 2021
85%
While businesses around the world hold customer experience among their top-five priorities, 83 percent are not delivering. Source: Salesforce, 2021
83%

Impact

Program Structure

Becoming a Customer-Centric Organization

Explore what it means to be customer centric and why it is important. Then, discover how customer insights can be used for transformation into a customer-centric organization. 

Participant Profile

Faculty

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Vicki G. Morwitz

Bruce Greenwald Professor of Business, Columbia Business School

Upcoming Programs

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Mastering Customer Insights (Online)NEW

2 CIBE Credits

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