Strategic Intuition (Online): Developing Innovation Strategies for Your Organization

Select
Date(s)
To be announced
Cost
$1,989
CIBE Credits
1
Format
Online
Location
Online
Requirements
This program is suitable for attendees at all executive levels who are involved in strategic planning, innovation, creative design, product development, marketing and other idea-generating functions.

Strategic Intuition (Online): Developing Innovation Strategies for Your Organization


Select
Date(s)
To be announced
Cost
$1,989
CIBE Credits
1
Format
Online
Location
Online

Overview

Impact

Program Structure

Participant Profile

Years of Management Experience

Years of Management Experience %
20+ 7
16-20 8
11-15 19
6-10 31
1-5 32
<1 3
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Industry

Industry %
Finance / Accounting 15
Education 12
IT / Technology 9
Manufacturing 8
Non-Profit 8
Energy / Resources 6
Shipping & Transportation 6
CPG 5
Real Estate 5
Consulting 3
Healthcare 3
Other 20
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Faculty

William R. Duggan

William R. Duggan

Senior Lecturer in Business

Faculty Director
William R. Duggan

William R. Duggan

Senior Lecturer in Business

William Duggan is the world's leading authority on "strategic intuition" – the flashes of insight that create new ideas. He is the author of two key books on the subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); and Creative Strategy: A Guide for Innovation (2012). In 2007, Strategy+Business magazine named Strategic Intuition the Best Strategy Book of the Year. Duggan is the author of three previous books, as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University. Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2013, he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on strategic intuition to thousands of executives from companies around the world.

Amy Murphy

Amy Murphy

Director (Principal) at Strategy&

Co-Faculty
Amy Murphy

Amy Murphy

Director (Principal) at Strategy&

Amy Murphy is a director at Strategy& (formerly Booz & Company, now part of the PwC network) and has been with the firm since 2012. She advises clients on the topics of innovation, strategy, and capability development. Amy received her Bachelor in Architecture from Cornell University and MBA from Columbia Business School. She designed the Strategic Intuition Consulting Lab while attending Columbia Business School to enable students to work on real projects using the innovation methods from Professor Bill Duggan’s book Strategic Intuition. Amy went on to teach this course after graduation as an adjunct professor and further developed Strategic Intuition as an innovation methodology by applying this approach at Booz & Company with clients across industries (from Healthcare to CPG Manufacturers). Amy is a registered architect in New York State, curriculum specialist faculty at Columbia Business School Executive Education, and forthcoming co-author with Bill Duggan of the book The Art of Ideas (Columbia Business School Publishing).

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