
MedTech Innovation and Behavioral Science
Matthew Hinton, a medtech innovator and MBA ’03, is building a platform that uses machine learning to improve sell-side analytics in healthcare. As a participant in the Behavioral Science in Business program, he shares how the tools of behavioral science are helping him navigate stakeholder influence, overcome adoption barriers, and shape go-to-market strategies. Matthew reflects on the value of executive learning, and how the program is already changing the way he and his team drive impact.