Behavioral Science in Business: Understanding People to Drive Results

Select
Date(s)
November 14–16, 2022
Cost
$6,950
CIBE Credits
3
Format
In-Person
Location
Manhattanville Campus, NYC
Requirements
This program is suitable for attendees at all executive levels who will benefit and find equal value, regardless of their prior knowledge of behavioral science.

Behavioral Science in Business: Understanding People to Drive Results


Select
Date(s)
November 14–16, 2022
Cost
$6,950
CIBE Credits
3
Format
In-Person
Location
Manhattanville Campus, NYC

Overview

Hear about the program from faculty director Steve Martin.

Impact

Program Structure

Part 1 focuses on the essentials of behavioral science. You will be introduced to aspects of the science that you ‘need to know’ for your business and learn how to distinguish them from behavioral science aspects that are just ‘nice to know’. You will be introduced to the Full Cycle Approach to Applying Behavioral Science™ as well as the three essential models that represent the most important engines of behavioral change. You will explore how behaviors frequently come about rather than being thought about and examine the merits of changing minds over changing behaviors. You will also explore the importance of defining behaviors in a way that is understandable and makes change more likely.

Participant Profile

Job Function

Job Function %
General Management 37
Other 11
Finance/Accounting 10
Sales 9
Operations 9
R&D 6
Marketing 6
Administrative 6
IT 3
HR 3
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Industry

Industry %
Healthcare 8
Education 6
Finance/Accounting 18
Consulting 10
Insurance 13
Consumer Products 5
Government 5
Other 35
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Faculty

Steve Martin

Steve Martin

CEO, Influence at Work

Faculty Director
Steve Martin

Steve Martin

CEO, Influence at Work

A Royal Society nominated author in the study and practice of influence and persuasion, Steve Martin is co-author of the million-selling Yes! Secrets from the Science of Persuasion. The book is a New York TimesWall Street Journal and Business Week bestseller, has been translated into 26 languages, and was featured in the Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business’ listing.

Martin's work applying behavioral science to business and public policy has been featured in the national and international press including BBC TV & Radio, The TimesWall Street JournalThe New York TimesHarvard Business Review and Time magazine. His popular business columns are read by 2.1 million people every month and include his monthly ‘Persuasion’ column in the British Airways in-flight magazine. Based in London, UK, Steve is also a guest lecturer on executive programs at Harvard, the London School of Economics, and the Judge Business School at the University of Cambridge.

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Professor Netzer's research at Columbia Business School centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts.

Stephan Meier

Stephan Meier

James P. Gorman Professor of Business, Columbia Business School

Stephan Meier

Stephan Meier

James P. Gorman Professor of Business, Columbia Business School

Professor Meier holds a PhD in Economics from the University of Zurich, was previously a senior economist at the Center for Behavioral Economics and Decision Making at the Federal Reserve Bank of Boston, and taught courses on strategic interactions and economic policy at Harvard University and the University of Zurich.

His research interest is in behavioral strategy. He investigates the impact of psychology and economics on human decision making and its implications for public policy and company strategy. Current research topics include how non-selfish behavior affect organizations or the effect of borrower's decision-making on financial institutions' strategy.

Certification

I’m interested in the Certificate in Business Excellence (CIBE), how do I get started?
At Columbia Business School Executive Education, you’ll be able to customize a unique learning experience by selecting programs that best interest you and are most suited for your needs. Any completed program, regardless of format (live online, in-person, or online), will count towards the Certificate in Business Excellence. 

Which programs qualify for the CIBE? 
Any completed executive education program, regardless of format (live-online, in-person, or online), will count towards the Certificate in Business Excellence. Partner programs will also count towards the certificate.

Which programs do not qualify for 25 percent tuition benefit?

  • Advanced Management Program
  • Executive Development Program
  • Developing Black Leaders in Financial Services
  • Strategic Wealth Manager
  • Global Banking Program: Fintech, Digital, and Analytics
  • Chief Financial Officer
  • Chief Marketing Officer
  • Venture Capital Private Equity
  • Digital Business Leadership Program
  • Executive Program in Management

What programs are considered partner programs? 
Executive education programs developed and administered with our educational partners, bring the best of our combined knowledge, thought leadership, resources, and expertise. Kindly find a list of our partners here on our partnership page.

What are the costs of the certificate? 
There’s no set cost associated with the certificate path since you’re able to customize your learning journey with in-person and online programs (price will vary depending on the program type and length).

Are there any tuition assistance or scholarships? 
At Columbia Business School Executive Education, we offer non-degree and non-credit-based professional development programs to the global business community. As our programs are non-degree and non-credit, they do not qualify for financial aid.

How are CIBE credits determined? 
Credits for a program are determined by the program duration and total learning hours. 

Where do I find information on the credit value for a program?
You will find this information on each program page. Credits range from 0.5 credits – 26 credits per program. 

How do I get enrolled in the CIBE? 
Your certificate journey will start with your first program, and you have 4 years to complete your CIBE. You may register for any of our executive education programs on each program page. You may enroll using the “Enroll Now” button, and the application process should take 5-10 minutes. 

How do I receive credits? 
You are required to fully attend a program and complete all necessary coursework in order to receive CIBE credits. Credits are only awarded after you complete a program. 

How do I check the status of my Certificate completion? 
Kindly reach out to a Learning Solutions representative for any questions on the status of your CIBE credit count. 

Do CIBE credits expire? 
Credits are only valid for four years (Please note: While we are not able to offer in-person programming due to the COVID-19 pandemic, the duration to complete the programming has been extended to five years.). If you have not completed your CIBE within four years, we will only count non-expired credits towards your CIBE credit total.

Does the Certificate in Business Excellence expire? 
Your Certificate in Business Excellence does not expire. Once you become a certificate recipient, you will join the greater alumni community at Columbia Business School. 

I’ve reached 18 CIBE credits, what’s next? 
Congratulations! You should receive a digital copy of your certificate at the end of your program. If you do not receive a copy from your program manager, kindly contact your Learning Solutions representative or your program manager for next steps. 

Will I receive a physical certificate? 
Yes, all certificate recipients will receive a physical plaque. If you completed your last CIBE credits through an online or live online program, you will receive a plaque in the mail. We will ask for you to provide us with your preferred mailing address and our vendor will ship the plaque directly to you. We kindly ask for your patience as the processing time takes a few weeks. Please contact your program manager for the status of your plaque. If you completed your last CIBE credits through an in-person program, you will receive a plaque at the end of the program. 

How do I get access to my alumni benefits? 
Once you complete your CIBE, we kindly ask for your patience as we process your alumni credentials. The processing time can take anywhere from 8 to 10 weeks long. 

Can I refer colleagues to the Certificate in Business Excellence? 
If you are a certificate holder, you may sponsor up to four colleagues each year for full-price in-person programs lasting up to seven days and all full-price online programs.

Can I add the Certificate in Business Excellence to LinkedIn? 
Yes! We will provide you with instructions on how to add your certificate to your LinkedIn profile after you become a Certificate recipient. 
 

Preferred Pricing and Tuition Benefits for Alumni

Are there preferred pricing options available for live online programs?
Yes, preferred pricing is available for groups of two or more. To inquire, email execed@gsb.columbia.edu.

As a Columbia Business School alumni am I eligible for tuition benefit?
Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.

Assignments

Will there be any homework or assignments?
For select programs, there will be some assignments to complete after the end of select program sessions. Assignments will typically consist of readings, self-reflections, and brief assessments. This approach is designed to help you practice your learnings.

How long will assignments take?
We do not expect that homework assignments will take up a large amount of time to complete. 

Will there be any examinations or grades?
There will be no examinations or grades for our live online programs.

Access

When will I receive information on how to log in?
You will receive your login information immediately before the program start date. Kindly reach out to your Program Manager for further instructions on how to prepare and log in for the program.

What platform do you use to deliver live online programs?
We use the Zoom platform.

Recordings

Will sessions be recorded?
Most live online sessions (depending on the faculty and program) will be recorded and will be available for you upon request. In-person programs are not recorded.

How long will they be available for?
Recordings will be available for the duration of the program. Depending on the program, some recordings may have additional availability post-program.

How do I gain access to the recordings?
Your Program Manager will provide you with further instructions on how to gain access to recorded sessions.

Experience

How do participants network during the live online programs? Will I participate in group work?
Our live online programs are fully virtual and highly interactive. Most programs also feature small group work for a high-touch learning experience. The virtual program experience allows participants to feel comfortable and productive learning at home while preserving the interconnectivity of an in-person program.

What are the networking opportunities during the live online sessions?
Yes. Examples of this may include: virtual lunches, virtual receptions, use of the chat function, and virtual office hours for you to connect with participants and faculty. Please refer to the agenda of the specific live online program you are interested in for details.

Live Online Format

What are live online programs?
Now, more than ever, executives need the knowledge and insights to help them adapt to change and solve complex problems. As the business world has evolved, we have applied new best practices to continuously improve your learning experience. With our live online programs, we are taking select in-person programs and are translating them to a fully live and virtual format, delivering the same interactive sessions with faculty and real-time application of the knowledge you would experience in person.

What is the difference between live online and online programs?
Compare our two formats for distance learning here.

What does “live online” mean?
Live online programs are fully virtual, highly interactive programs taking place in real-time, often featuring small group work for a high-touch learning experience. Our Columbia Business School faculty stream to you live and virtually, no matter where you are located.

Are all live online programs the same in terms of format and length?
No. Please refer to the agenda of the specific live online program you are interested in. For any questions, please reach out to the Contact person listed on the program's web page.

Do I have to attend all live sessions?
Participants are expected to attend all sessions. However, we understand that participants may have scheduling conflicts. Kindly let us know in advance whenever possible and your Program Manager would be happy to discuss how we can help you get up to speed. We will also record most faculty sessions, which you can review upon request.

Will I need to attend the live sessions even if I’m based in a different time zone?
You are required to attend all live sessions even if you are based in a different time zone. (Kindly reach out to the Learning Solutions team to learn more about our asynchronous program offerings, which consist predominantly of pre-recorded videos that you can watch on your own time).

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