Mastering Customer Insights (Online)NEW

Select
Date(s)
August 24–October 12, 2022
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online

Mastering Customer Insights (Online)


Select
Date(s)
August 24–October 12, 2022
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online

Overview

Organizations that leverage their customer behavior to generate insights outperform their peers by 85 percent in sales growth. Source: Microsoft, 2021
85%
While businesses around the world hold customer experience among their top-five priorities, 83 percent are not delivering. Source: Salesforce, 2021
83%

Impact

Program Structure

Becoming a Customer-Centric Organization

Explore what it means to be customer centric and why it is important. Then, discover how customer insights can be used for transformation into a customer-centric organization. 

Participant Profile

Faculty

hermes_blue

Vicki G. Morwitz

Bruce Greenwald Professor of Business, Columbia Business School

hermes_blue

Vicki G. Morwitz

Bruce Greenwald Professor of Business, Columbia Business School

Professor Morwitz is a past president and a fellow of the Society of Consumer Psychology and the editor-in-chief of the Journal of the Association for Customer Research. She also served as the former co-editor of the Journal of Consumer Research.

Professor Morwitz’s research explores the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages. Her research is widely published, appearing in academic journals such as American Journal of Public Health, Harvard Business Review, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Science. Professor Morwitz teaches Behavioral Economics and Decision Making at the MBA and executive levels. Prior to joining Columbia, she served on the faculty of NYU’s Stern School for 28 years.

Professor Morwitz holds a BS in applied mathematics and computer science from Rutgers University, an MS in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an MA in statistics and a PhD in marketing from the Wharton School at the University of Pennsylvania.  

Upcoming Programs

B2B Marketing Strategy (Online)

2 CIBE Credits

Digital Strategies for Business (Online): Leading the Next-Generation Enterprise

1 CIBE Credits

Mastering Customer Insights (Online)NEW

2 CIBE Credits

Launch Your Startup (Online)

1 CIBE Credits

Sign Up for Email Alerts

Sign up for program updates and content relevant to today's business leaders from Columbia Business School Executive Education.