B2B Marketing Strategy (Online)

Select
Date(s)
February 7–March 28, 2023
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online
Requirements
This program is ideal for mid to senior-level marketing or business-unit managers.

Requirements

This program is ideal for mid to senior-level marketing or business-unit managers.

Requirements
This program is ideal for mid to senior-level marketing or business-unit managers.

Requirements

This program is ideal for mid to senior-level marketing or business-unit managers.

B2B Marketing Strategy (Online)


Select
Date(s)
February 7–March 28, 2023
Cost
$2,600
CIBE Credits
2
Format
Online
Location
Online
Requirements
This program is ideal for mid to senior-level marketing or business-unit managers.

Requirements

This program is ideal for mid to senior-level marketing or business-unit managers.

Overview

Impact

Program Structure

Participant Profile

Faculty

Miklos Sarvary

Miklos Sarvary

Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program

Faculty Director
Miklos Sarvary

Miklos Sarvary

Carson Family Professor of Business
Co-Faculty Director, Media and Technology Program

Miklos Sarvary's broad research agenda focuses on media and information marketing. His most recent papers are studying agenda setting, user-generated content, social network competition and online/mobile advertising. Previously, he worked on media and telecommunications competition.

He is a member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Journal of Interactive Marketing.

Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was a faculty member at Harvard Business School and the Graduate School of Business at Stanford University.

He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from École Nationale Supérieure des Mines de Paris and a PhD in Management from INSEAD. Prior to becoming an academic, he worked for IBM.

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