Digital Business Leadership Program: Innovate and Create Value in the Digital AgeNEW

Date(s)
February 26–September 6, 2024
Cost
$32,000
Format
Modular, Blended
Location
Blended
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Digital Business Leadership Program: Innovate and Create Value in the Digital Age


Date(s)
February 26–September 6, 2024
Cost
$32,000
Format
Modular, Blended
Location
Blended

Overview

Draw upon the cutting-edge research and groundbreaking thought leadership of Ivy League faculty and some of the top business minds from the world’s global business hub.

What You Will Learn

Key Benefits

Program Content

  • The five domains of digital strategies
  • Employing data as a strategic asset
  • Platforms and multi-sided business models
  • Leveraging AI for competitive advantage
  • Adapting your value proposition
  • Customer networks and the new path to purchase
     

Program Structure

October 16, 2023

Live online | One-hour program introduction session and pre-readings

Faculty Director

David Rogers - Academic Director at Columbia Business School Executive Education

David Rogers

Academic Director in Executive Education

Author, The Digital Transformation Roadmap

Program Director

Faculty

Oded Netzer | Arthur J. Samberg Professor of Business, Columbia Business School Executive Education

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Christopher LaSala | Former Google Executive, Senior Lecturer in Marketing

Christopher LaSala

Former Google Executive, Senior Lecturer in Marketing

Bob Dorf - Customer Development Expert

Bob Dorf

Customer Development Expert

Participant Profile

Hear from Our Alumni

Select Alumni Benefits

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