Leading Digital Transformation: From Strategy to Organizational ChangeNEW
Leading Digital Transformation: From Strategy to Organizational Change
Overview
Digital transformation is not an IT project, but a journey of continuous change.
To thrive while facing disruption at every turn, leaders must reinvent their companies again and again. How do you transform an established business so it can continuously adapt and grow in the digital economy? By engaging your own people at every level and every function of the business.
Under the direction of David Rogers, acclaimed author and C-suite advisor, this program takes a holistic approach to digital transformation—one that focuses on strategy, leadership, and organizational change—and addresses culture and process as much as technology and data.
The Leading Digital Transformation program takes participants behind the scenes of companies that are getting digital transformation right and driving real organizational change. It introduces a series of strategic planning tools which participants use—working together in small teams—as they apply the concepts of the program to the transformation of their own organizations. Participants leave the program with a first actionable draft of their own DX roadmap.
For a look at the faculty's thought leadership, we invite you to download the first chapter of David Rogers' new book, The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change.
- [1] Companies that fail at digital transformation
- 70% - 95%
- [2] Global digital transformation market forecast for 2027
- $1.5+ Trillion
- [3] Projected DX investments from 2020 to 2023
- $6.8 Trillion
[1] Forbes
[2] ResearchAndMarkets.com
[3] IDC
“The challenge for every leader is to navigate continuous change. The digital era demands that we build a new kind of organization.”
David Rogers
Academic Director in Executive EducationIn this video, hear from Faculty Director David Rogers about the program.
Program Content
Take a deep dive into digital transformation with a practical roadmap for organizational change, real-world case studies, and step-by-step planning tools. Learn from peers at organizations around the world and from industry speakers on the front lines of managing growth in a world of constant digital change.
The Digital Transformation Imperative
Delve into the dilemmas facing every business leader in the digital age. Understand the real-world context of concepts discussed throughout the program.
- Define the growth opportunity from digital for your business.
- Understand the risks of inaction and failure to change.
- Identify the biggest obstacles holding back transformation.
Rethinking Strategy: 5 Digital Domains
Master the principles from David Rogers's celebrated work on digital strategy. Understand the Five Domains framework to rethink the underlying strategic assumptions of any established business.
- Recognize the strategic blind spots that companies inherit from pre-digital thinking.
- Rethink your strategy in each domain: customers, competition, data, innovation, and value.
- Explore customer networks, multi-sided platforms, and the value of data as an asset.
The DX Roadmap: Overcoming the Barriers to Change
Learn from real-world examples and the frameworks of David Rogers on how organizations can transcend their barriers to embrace change.
- Identify the top challenges businesses face in their digital transformation journey.
- Learn from the successes and pitfalls of companies such as Disney, Walmart, Air Liquide, and Mastercard.
- Acquire a blueprint for organizational change that can keep pace with technology.
DX and the Challenge of Corporate Innovation
Understand the link between digital transformation and continuous innovation. Analyze the real reasons behind the missed opportunities of incumbents to capture future growth.
- Delve into the twin challenges of uncertainty and growth beyond the core.
- Study examples from industry giants like Cisco, IBM, Amazon, and more.
- Learn strategies to overcome these challenges and capture digital growth opportunities.
Schedule
Four consecutive full days of in-person sessions on the Manhattanville campus in NYC.
To view an agenda for either format of this program, please connect with a Learning Solutions specialist. Contact us.
Includes breakfast, lunch, and all materials for the in-person program.
Dates, fees, and physical locations are subject to change.
Key Benefits
With Columbia Business School’s Leading Digital Transformation program, you will:
- Gain the strategic planning tools to create your own DX Roadmap
- Define a digital vision for the future of your business
- Ensure your digital efforts are growth-focused and business-led
- Lead the cultural change your organization needs for the digital future
- Build a network of peers from different sectors and countries who can provide you with diverse perspectives
“The program is a great way to step back and have a holistic view and reevaluation of your current business while comparing to benchmarks and best practices.”

Fadi Khater
Founder / Managing Partner at Netizency FZ LLC“The course was a strong reminder that technology is not the core of a digital business strategy. It's about knowing your market, customer, assets and partnerships. And about adapting your value prop.”

Riche Zamor
Sr. Director, Strategy at Phase2 Technology“The diversity of topics and high caliber speakers was worth the price of admission. The collaboration process amongst the class made it a joy to come to class each day.”

David Fredericks
Sr. Systems Engineering Manager, Cisco Systems“I really appreciate the tools the program gave me to face my real-life business problems.”

Alfredo Alvaro Cuadros
CEO, Tigo Money“Excellent rethinking of strategy for the new digital world.”

Andrew Fraser
Director of Marketing, Tourism New Zealand“I found this to be a highly insightful educational study in a truly global student context.”

Emeka Anasiudu
Senior Manager, Data, Devices & Digital, MTN NigeriaParticipant Profile
Leading Digital Transformation is designed for executives responsible for leading digital transformation—including organizational change, strategy, and innovation—in their companies, or in their client’s firms.
- C-Suite Executives who are tasked with envisioning and leading their organization's journey into the digital future.
- Directors of Strategy and Innovation with a dedicated role in plotting the course of the company, focusing on long-term growth and innovation.
- Heads of Digital Transformation responsible for spearheading digital initiatives within the organization.
- Change Management Executives with extensive experience in organizational behavior and employee engagement, who play a critical role in implementing and managing change.
Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.
Years of Management Experience
Industry
Faculty

David Rogers
Academic Director in Executive Education
Author, The Digital Transformation Roadmap
FAQ
Certification
I’m interested in the Certificate in Business Excellence (CIBE), how do I get started?
At Columbia Business School Executive Education, you’ll be able to customize a unique learning experience by selecting programs that best interest you and are most suited for your needs. Any completed program, regardless of format (live online, in-person, or online), will count towards the Certificate in Business Excellence.
Which programs qualify for the CIBE?
Any completed executive education program, regardless of format (live-online, in-person, or online), will count towards the Certificate in Business Excellence. Partner programs will also count towards the certificate.
Which programs do not qualify for 25 percent tuition benefit?
- Advanced Management Program
- Executive Development Program
- Developing Black Leaders in Financial Services
- Strategic Wealth Manager
- Global Banking Program: Fintech, Digital, and Analytics
- Chief Financial Officer
- Chief Marketing Officer
- Venture Capital Private Equity
- Digital Business Leadership Program
- Executive Program in Management
What programs are considered partner programs?
Executive education programs developed and administered with our educational partners, bring the best of our combined knowledge, thought leadership, resources, and expertise. Kindly find a list of our partners here on our partnership page.
What are the costs of the certificate?
There’s no set cost associated with the certificate path since you’re able to customize your learning journey with in-person and online programs (price will vary depending on the program type and length).
Are there any tuition assistance or scholarships?
At Columbia Business School Executive Education, we offer non-degree and non-credit-based professional development programs to the global business community. As our programs are non-degree and non-credit, they do not qualify for financial aid.
How are CIBE credits determined?
Credits for a program are determined by the program duration and total learning hours.
Where do I find information on the credit value for a program?
You will find this information on each program page. Credits range from 0.5 credits – 26 credits per program.
How do I get enrolled in the CIBE?
Your certificate journey will start with your first program, and you have 4 years to complete your CIBE. You may register for any of our executive education programs on each program page. You may enroll using the “Enroll Now” button, and the application process should take 5-10 minutes.
How do I receive credits?
You are required to fully attend a program and complete all necessary coursework in order to receive CIBE credits. Credits are only awarded after you complete a program.
How do I check the status of my Certificate completion?
Kindly reach out to a Learning Solutions representative for any questions on the status of your CIBE credit count.
Do CIBE credits expire?
Credits are only valid for four years (Please note: While we are not able to offer in-person programming due to the COVID-19 pandemic, the duration to complete the programming has been extended to five years.). If you have not completed your CIBE within four years, we will only count non-expired credits towards your CIBE credit total.
Does the Certificate in Business Excellence expire?
Your Certificate in Business Excellence does not expire. Once you become a certificate recipient, you will join the greater alumni community at Columbia Business School.
I’ve reached 18 CIBE credits, what’s next?
Congratulations! You should receive a digital copy of your certificate at the end of your program. If you do not receive a copy from your program manager, kindly contact your Learning Solutions representative or your program manager for next steps.
Will I receive a physical certificate?
Upon completion, you will receive a secure, digital certificate through Accredible. Within the platform you will have the option to print your credential, post it to your LinkedIn feed, or display it on your profile as a certification. Please contact your program manager for the status of your digital certificate.
How do I get access to my alumni benefits?
Once you complete your CIBE, we kindly ask for your patience as we process your alumni credentials. The processing time can take anywhere from 8 to 10 weeks long.
Can I refer colleagues to the Certificate in Business Excellence?
If you are a certificate holder, you may sponsor up to four colleagues each year for full-price in-person programs lasting up to seven days and all full-price online programs.
Can I add the Certificate in Business Excellence to LinkedIn?
Yes! We will provide you with instructions on how to add your certificate to your LinkedIn profile after you become a Certificate recipient.
Preferred Pricing and Tuition Benefits for Alumni
Are there preferred pricing options available for live online programs?
Yes, preferred pricing is available for groups of two or more. To inquire, email execed@gsb.columbia.edu.
As a Columbia Business School alumni am I eligible for tuition benefit?
Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.
Assignments
Will there be any homework or assignments?
For select programs, there will be some assignments to complete after the end of select program sessions. Assignments will typically consist of readings, self-reflections, and brief assessments. This approach is designed to help you practice your learnings.
How long will assignments take?
We do not expect that homework assignments will take up a large amount of time to complete.
Will there be any examinations or grades?
There will be no examinations or grades for our live online programs.
Access
When will I receive information on how to log in?
You will receive your login information immediately before the program start date. Kindly reach out to your Program Manager for further instructions on how to prepare and log in for the program.
What platform do you use to deliver live online programs?
We use the Zoom platform.
Recordings
Will sessions be recorded?
Most live online sessions (depending on the faculty and program) will be recorded and will be available for you upon request. In-person programs are not recorded.
How long will they be available for?
Recordings will be available for the duration of the program. Depending on the program, some recordings may have additional availability post-program.
How do I gain access to the recordings?
Your Program Manager will provide you with further instructions on how to gain access to recorded sessions.
Experience
How do participants network during the live online programs? Will I participate in group work?
Our live online programs are fully virtual and highly interactive. Most programs also feature small group work for a high-touch learning experience. The virtual program experience allows participants to feel comfortable and productive learning at home while preserving the interconnectivity of an in-person program.
What are the networking opportunities during the live online sessions?
Yes. Examples of this may include: virtual lunches, virtual receptions, use of the chat function, and virtual office hours for you to connect with participants and faculty. Please refer to the agenda of the specific live online program you are interested in for details.
Live Online Format
What are live online programs?
Now, more than ever, executives need the knowledge and insights to help them adapt to change and solve complex problems. As the business world has evolved, we have applied new best practices to continuously improve your learning experience. With our live online programs, we are taking select in-person programs and are translating them to a fully live and virtual format, delivering the same interactive sessions with faculty and real-time application of the knowledge you would experience in person.
What is the difference between live online and online programs?
Compare our two formats for distance learning here.
What does “live online” mean?
Live online programs are fully virtual, highly interactive programs taking place in real-time, often featuring small group work for a high-touch learning experience. Our Columbia Business School faculty stream to you live and virtually, no matter where you are located.
Are all live online programs the same in terms of format and length?
No. Please refer to the agenda of the specific live online program you are interested in. For any questions, please reach out to the Contact person listed on the program's web page.
Do I have to attend all live sessions?
Participants are expected to attend all sessions. However, we understand that participants may have scheduling conflicts. Kindly let us know in advance whenever possible and your Program Manager would be happy to discuss how we can help you get up to speed. We will also record most faculty sessions, which you can review upon request.
Will I need to attend the live sessions even if I’m based in a different time zone?
You are required to attend all live sessions even if you are based in a different time zone. (Kindly reach out to the Learning Solutions team to learn more about our asynchronous program offerings, which consist predominantly of pre-recorded videos that you can watch on your own time).
COVID-19 Safety Plans
Please review the latest COVID-19 related protocols at Columbia Business School.
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